Technical Search Engine Optimization Specialist

TransPerfect develops market-driven strategies that empower brands to connect with global audiences. Our multicultural team, composed of specialists from diverse backgrounds, collaborates to optimize digital performance across various industries.

An exciting opportunity has arisen for an SEO Specialist to join our expanding SEO team. This is a key role reviewing various areas of search engine performance as well as developing and driving forward international SEO strategies.

Key Accountabilities:

Develop SEO recommendations for international SEO campaigns based on clients' objectives

Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities

Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses

Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reporting

Develop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibility

Pro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO

Prepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessments

Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs

Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects

Skills and attributes required:

Essential:

Experience in international search engine optimisation & organic search campaign management

Ability to fluently write and speak in English

Experience working in a digital marketing agency environment

Understanding of the key algorithm updates and SEO implications

Understanding of Search Engines’ best practices and industry trends

Ability to change strategies and adopt new techniques as the search space evolves

Proficient use of various SEO tools including, but not limited to:

-Screaming Frog

-Google Search Console

-Google Analytics

-Keyword Research Tools

SEMRush and Ahrefs

Strong working knowledge and experience with data reporting tools

Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts

Ability to effectively and confidently communicate with the clients and colleagues through email, written reports and presentations

Ability to understand the nature of the clients’ business, their business goals and KPIs

Strong attention to detail and proactive follow-through skills

Team-player, self-driven and analytical

Proactive, positive attitude with the ability to use initiative

Ability to manage and prioritise own workload under pressure

Ability to work towards tight deadlines

Good time management skills

Good commercial awareness skills

Desirable:

Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etc

Foundational understanding of HTML, CSS, JavaScript or other programming languages

Understanding of web site development techniques, responses, consumer journey and conversion optimisation

To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV.

Thank you, we can’t wait to find out more.