Marketing & Communications Assistant, Intern

Key responsibilities

CLIENT EXPERIENCE (50%)

Provide support to extract and analyze regional database (reporting and analytics) via Salesforce

Assist to monitor and analyze CRM results to provide recommendations / actions to develop customer database

Implement and follow up of regional CRM E-card planning

Assist on developing and implementing regional clienteling strategy (i.e. gifting, client treatment)

Create and follow up on CRM Campaigns: (emailing, event, retail activation)

Manage all client extractions, campaigns and reporting on CRM Program

Support on management of clienteling app (The View, contact occasions)

Support with CRM x Retail operations tasks

Administrative support (user management, invoicing)

Coordination and management of ad-hoc projects

TRADE MARKETING & EVENT (25%)

Support organization and implementation of all brand events: logistic arrangement, idea generations, sourcing of vendors, etc.

Provide support on POSM annual order ordering, inventory management, logistics arrangement and reporting for the region

Provide support on VM related topics (i.e. POSM & lightbox rollout and report compilation)

Support local production of gifting collaterals (vendor sourcing, negotiation and implementation)

Provide administrative and project support, including invoice processing via SAP and tracking and expense management

Coordination and management of ad-hoc projects

PR & COMM (15%)

PR evaluation monitoring & analysis (clipping evaluation) via the DMR platform, including competitors’ analysis

Assist with photoshoot arrangements & provide on-site support when necessary

Assist in media post-buy report and post-event clippings report

Support on coordination and implementation of local PR activations (Press events, gifting), including delivery arrangement

Support on media enquiries and ensure the press list is kept up-to-date

Management of brand asset library such as downloading of imagery and videos.

Provide administrative support: Manage the onboarding of new vendors (vendor creation), PO creation and invoice processing, close tracking to ensure timely payment

Work closely together with the regional marketing teams to deliver monthly reporting on the regional marcom strategies to the regional team members

Coordination and management of ad-hoc projects

STORE DESIGN & PLANNING (10%)

Provide administrative support: Manage the onboarding of new vendors (vendor creation), PO creation and invoice processing, close tracking to ensure timely payment