Campaign Manager, Digital Marketing

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi- national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

Purpose of the role

The purpose of this role is to help drive strategy, execution and creativity across client digital and social programs, while delivering against scopes. The Digital Marketing Manager ensures team efficiencies through timeline management and an understanding of cross-functional workflows. The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship through identifying strategic opportunities and optimizations, providing counsel proactively. They provide quality output and ensure standards are met across the team. This person may also manage junior team members, providing mentorship and guidance to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends.

Key Responsibilities and Tasks

Digital / Social Media

Effectively contributes to development and implementation of full-funnel marketing strategies

Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies

Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review

Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables

Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs

Develops compelling and impactful content and integrated campaigns for both current and prospective clients

Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas

Refines methodologies in digital channel measurement and reporting of ROI

Stays up to date on best practices and current trends

Client Management

Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates

Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables

Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team

Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients

Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative

Assists with pricing and selling projects

Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout

Process Management

Ability to create, run and manage project planning processes

Identifies and plans required team support against project scope together with account lead(s)

Plans, assigns and manages tasks and deadlines with individual team members

Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables

Manages day-to-day operational aspects of projects and scope

Owns and manages QA and approval processes internally and with clients

Team Working and Development

Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses

Encourages and inspires excellence in account teams, leading by example

Records and shares lessons learned with team members to facilitate continuous improvement

Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders

Inspires a positive environment that allows team members to act without fear

May line manage junior account team members, delivering coaching, supervision and regular assessment

Sets individual objectives on a daily, weekly, monthly and quarterly basis

Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests

Reporting and Analysis

Owns development of detailed reports to senior management and client as needed based on social listening and/or account social/digital activity, providing insight and analysis

Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics

Initiates actions for optimizations and recommendations noted in reports

Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members

About you

4-5+ years digital marketing experience focusing in organic, paid, and content areas including in a client facing capacity; tech experience required, cybersecurity client experience a plus

A persuasive and convincing writing style, with a specialism in translating tech into understandable, relatable, and creative social content

Preference to working in a fast-paced environment (agency experience preferred)

Acute attention to detail and organizational skills

Strong project management skills with an ability to plan, prioritize and anticipate

A proven track record of successfully delivering high quality digital products and services to time, specification and budget

Understanding of client business issues and requirements

Understanding of the local market and opportunities for growth

Ability to delegate effectively

Calmness under pressure and ability to achieve tight deadlines

Ability to interact confidently with clients at a senior level

Ability to troubleshoot team and client problem areas – and suggest a remedial course of action

Creative thinking and an open-minded approach

Experience with social management, listening, and reporting tools (such as Hootsuite and Meltwater/Brandwatch)

Must have experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Benefits:

Competitive salary

Hybrid work environment

Generous PTO

Paid parental leave

Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)

401k with employer match

Travel Programs

Free self-led industry courses via our Lewiversity platform

Up to $2k donation to a charity of your choice!

The expected salary range for the Campaign Manager, Digital Marketing position is between $76K - $100K. Base annual salary is determined by factors such as location, experience, and expertise.

TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.