Content Marketing Manager

Why Join Marshall+Sterling?

As a 100% employee-owned company with roots dating back to 1864, Marshall+Sterling offers the strength of a time-tested organization and the energy of an ownership-driven culture. Guided by our mission to empower clients to predict, prepare for, and preempt risk, we are relentlessly focused on helping people and businesses protect what matters most — so they can move forward with confidence. Our vision of creating a future that’s safer and more secure drives everything we do.

Innovation is not optional here — it's imperative. We constantly seek better, smarter ways to serve our clients and improve as a company. Collaboration is at our core, because we know we are stronger together — across teams, with our clients, and in the communities we serve. Our employee-owners are not only valued and empowered, but also directly invested in our collective success.

At Marshall+Sterling, you’re not just joining a company — you’re joining a culture built on integrity, impact, and people-first values. Your ideas matter, your growth is prioritized, and your work helps shape a more secure future for all.

Description:

Create and execute a content strategy that drives brand awareness, engages our audience and generate leads. You will write SEO-optimized blog posts, craft compelling email campaigns and manage other related content duties to support our marketing and communications goals. The ideal candidate is creative and detail-oriented, with a strong understanding of SEO and digital marketing.

Partnering with the CMO and internal teams, develop and implement a content marketing strategy to align with the company’s business goals to increase brand awareness, drive leads and client engagement.

Drive marketing technology and AI innovation by taking ownership of our marketing platforms—including CMS, CRM, automation tools, analytics, and email software—to streamline workflows and enhance performance.

Write and edit SEO-optimized blog posts for B2C and B2B audiences to drive traffic and educate clients.

Oversee email marketing campaigns, ensuring they attract leads, engage clients, and retain relationships.

Collaborate across teams to ensure content aligns with Marshall+Sterling brand guidelines, messaging and objectives.

Stay informed on industry trends and regulations to create timely, relevant content.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Minimum of 5 years of experience in marketing and communications operations, ideally within the insurance, financial services, or a related industry.

Proficiency with key marketing tools and platforms, including Salesforce (marketing automation), WordPress (content management), Emma (email marketing), and Google Analytics (data visualization).

Strong project management capabilities, with hands-on experience using tools such as Asana and Mojo to plan, coordinate, and execute marketing initiatives.

Familiarity with current trends, compliance standards, and regulatory considerations in the insurance and financial services sectors.

Preferred Skills:

Experience using graphic design software such as Canva and Adobe Creative Suite.

Excellent writing, editing, and proofreading skills.

A strong understanding of lead generation, customer acquisition, and retention strategies.

Total Rewards Package:

Compensation: $75,000-$100,000 based on experience and certification.

Benefits: Comprehensive package including Medical, Dental, Vision, 401(k) with match, Generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more!

Employee Stock Ownership Program

As a 100% employee-owned company, Marshall+Sterling offers you the unique opportunity to build long-term wealth while growing your career. Here’s what makes our ESOP so valuable:

Long-Term Rewards: The value of your ESOP account grows over time, rewarding your commitment and contributions to the company’s success.

Collaborative & Engaged Culture: Employee ownership fosters a team-oriented environment where everyone has a stake in the company’s growth and success.

No Out-of-Pocket Costs: Unlike stock purchase plans, our ESOP is entirely company-funded, meaning you gain equity without any personal investment.

For more information on our culture and benefits, please visit us at : Careers - Marshall+Sterling

Salary Description

$75,000-$100,000 annually based on experience