Social Media Marketer

A Social Media Marketer develops and implements online marketing strategies to engage audiences, build brand awareness and drive website traffic and sales. Here's an overview of the role:

Key Responsibilities

1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with business objectives.

2. Content Creation: Plan, create and curate high-quality, engaging content (text, images, videos) for social media platforms.

3. Platform Management: Manage and optimize social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).

4. Paid Social Media Advertising: Plan, execute and optimize paid social media advertising campaigns to drive website traffic, leads and sales.

5. Analytics and Reporting: Monitor and analyze social media metrics (engagement, reach, clicks, conversions) and provide data-driven insights to inform future strategies.

Skills and Qualifications

1. Bachelor's Degree: In Marketing, Communications or a related field.

2. Social Media Experience: 2+ years of experience in social media marketing or a related field.

3. Content Creation Skills: Proficiency in content creation, including writing, graphic design and video production.

4. Paid Social Media Advertising: Experience with paid social media advertising platforms, such as Facebook Ads Manager or LinkedIn Ads.

5. Analytics Tools: Familiarity with social media analytics tools, such as Hootsuite Insights or Sprout Social.

Career Path and Growth Opportunities

1. Senior Social Media Marketer: Lead social media marketing efforts, including strategy, content creation and paid advertising.

2. Digital Marketing Specialist: Oversee digital marketing efforts, including social media, email marketing and search engine optimization (SEO).

3. Marketing Manager: Lead marketing efforts, including social media, content marketing and event planning.

4. Director of Marketing: Oversee marketing strategy and direction, including social media, content marketing and lead generation.

5. Chief Marketing Officer (CMO): Lead all marketing efforts, providing strategic guidance and leadership to the marketing team.