Database Marketing Manager

Job Description

Our client is looking for a Senior Database Marketing Manager that develops and executes all direct marketing (traditional mail, email, & SMS) and marketing analysis initiatives for the organization.

Direct marketing is largely facilitated through the use of MS Access queries via an ODBC connection to a replication server with subsequent analysis through MS Excel. MicroStrategy Business Intelligence is also used for selected reporting.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Manage all direct mail campaigns to include:

o development of list criteria

o quality control of lists, proofs, printing, and mailing

o maintaining relationships with affiliated departments (e.g., advertising, operations, finance, information technology, etc.).

· Ensure the health of the database by:

o maximizing the profitability of its segments

o developing initiatives to profitably grow the database

o keeping all records up-to-date.

· Lead all quantitative analysis as it relates to marketing to include:

o pre and post-campaign analysis of all marketing initiatives

o ad hoc analysis that may be dictated by business conditions

o make subsequent recommendations for change based on the resultant data.

· Manage vendor relationships (e.g., print vendors) so as to minimize price while maximizing quality.

· Develop and maintain all compliance-related policies.

· Manage departmental staff to ensure a healthy and productive work environment.

o Currently, this position manages one Direct Marketing Supervisor.

QUALIFICATIONS:

· Bachelor’s degree in a quantitative field such as business administration, finance, economics, math, or statistics.

· 5-7 years of relevant experience.

· In-depth knowledge of casino operations and technical environments.

· Demonstrated technical (SQL, Access, Excel) and analytical experience is an absolute must.

Full-time