Lead Writer

minds + assembly

164 crosby st. floor 3 new york ny 10012

Open Position: Lead Writer

About us:

Much of what you need to know about minds + assembly is captured in the name itself: we think, we create, and we put things together. It’s really that simple—and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we’ve put together a team of people who are good AF in every way.

At minds + assembly, the engine of our business is commercial invention. We approach every project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people—those who have the right talent, temperament, and teamwork orientation—to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other’s backs.

About the role:

The Lead Writer is a strong brand lead with a meticulous eye for detail. They can zoom out and see the big picture while still sweating the small stuff, ensuring consistency across all communications. Serving as the go-to expert for brand rules, guidelines, and content (including data), they confidently lead day-to-day execution and actively participate in MLR. They consistently deliver creative work that not only adheres to but also elevates brand guidelines as they bring fresh perspectives and unexpected thinking to creative challenges.

Job responsibilities:

Serves as the go-to resource for writing and brand standards on the team

Manages multiple projects independently and prioritizes workload intelligently

Helps shape the brand's voice and content, per brand strategy

Knows the data, PI, brand identity, and guidelines inside and out

Interacts with the client and MLR with increasing autonomy

Displays professional maturity and poise with clients and at the agency

Collaborates effectively with a Design partner

Begins to hone creative concepting skills

Professional skills and requirements:

At least 3-4 years of industry experience

A portfolio that demonstrates very strong conceptual and executional skills

Excellent command of English grammar, punctuation, and spelling

Proficient in AMA style and FDA rules and regulations

Able to work efficiently under pressure and prioritize task