Executive Director Marketing

PRIMARY PURPOSE:

The Executive Director Marketing will provide strategic and operational leadership for the planning and decision-making of agency operations. This position is responsible for business management, managing and implementing operations processes, integrated workflow, the scope of work, and assisting with creating a strong and creative internal advertising agency.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Oversee and lead the strategic direction of company advertising functions and business operations.

Lead and develop the execution of processes to ensure a successful campaign and content delivery; oversee the agency Art Buyer and develop asset management server organization and standard operating procedures.

Oversight of production, proofreading, traffic, and project-related activities, managing teams in the execution of the workflow, creating and updating operating budgets, managing stakeholder expectations, and identifying risks and case studies; process, negotiate, and onboard teams while working with all agency disciplines.

Collaborate and communicate with creative teams to leverage resources, create processes, and integrate workflow; source and manage outside resources to achieve consensus and optimize execution.

Serve as the main point of contact and/or escalation for issues related to production, the scope of work, outsourcing, freelancers, and the studio.

Collaborate with internal stakeholders to discuss and execute the scope of work, budgets, cross-channels, and goals.

Lead the periodic department reviews, including technology evaluation, to identify improvement opportunities and make sound business recommendations; drive and execute ongoing operational efficiencies through process optimization, communication, and business rules.

Perform other job-related duties as requested.

MINIMUM REQUIREMENTS:

Bachelor’s degree in advertising/creative or related field and/or work; or equivalent education and experience.

Six (6) years of advertising/creative operations experience with proven experience leading, recruiting, retaining, and managing teams.