Social Media Marketing Manager

HSAD, the in-house agency for LG Electronics, is looking for a Social Media Manager to own all the social media content calendar and content development for LG’s cross business unit campaigns and always on, as well as, LG PR initiatives in addition to HSAD Social channels. This role will also work on social strategy for HSAD and any RFPSs/Pitches . This role will partner with LG stakeholders across appliances, electronics, CSR and brand initiatives, he/she will work with the Director of Social Media to strategize and organize all social media content in real time. The ideal candidate will understand how social media fits into the organization’s larger integrated strategy.

Key Responsibilities:

Create and own campaign social calendars for LG Electronics and HSAD

Coordinate with the larger social team to synchronize overarching social media content calendars and priorities

Work with the creative team to develop social first content to represent LG across platforms and any Ad hoc Social creative for incremental campaigns.

Execute social posting and campaigns across all channels

Keep on the pulse of social media trends and technology to act as social media thought leader for LG + HSAD

Recommend and brief influencers

Skills

Strong communication skills both verbally and written

Hands on consumer and business experience in social media platforms including Meta (Facebook and Instagram), Linkedin, Tiktok, Pinterest.

Briefing experience

Experience with social media publishing, listening and reporting tools. IE: Sprinklr

Requirements:

3 5 years of relevant experience working on consumer facing brands and B2B brands

Bachelor’s degree, preferably in marketing, communications, or business

Social Media Expertise and tools for social management, measurement and reporting

Expertise in influencer marketing or Talent Management of all levels from micro, macro to mega influencers

In depth knowledge of and passion for digital and social media marketing, platforms and users

Savvy and knowledgeable about current social trends, innovations, tools, and best practices

Understanding of digital marketing ecosystem, including paid and organic search, SEO, display, mobile,

Social agency experience, a plus

Excellent written and verbal communication skills

Solution oriented person who takes the initiative to provide and/or search for answers to issues

Capable of managing multiple, simultaneous projects with tight turn around schedule

Ability to effectively delegate tasks and manage based on urgent timelines