Social Media Manager (Beauty)

Client Overview: Our client, skincare brand, is seeking a Social Media Manager to join their team.

**You must have beauty experience – specifically skincare or body care brands to be considered for this role!**

Social Media Manager Responsibilities:

Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels

Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments

Track platform trends and innovations to ensure our content stays relevant and differentiated

Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time

Build strong relationships with our most loyal followers, brand fans, and customers

Monitor sentiment and surface insights from the community to inform content and product direction

Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)

Be comfortable both behind and in front of the camera; act as on-screen talent when needed

Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels

Ensure all content aligns with our brand’s visual identity and tone

Manage relationships with influencers and content creators

Partner with creators to co-develop content, ensuring it feels organic and performs across platforms

Source and manage user-generated content and ensure proper usage rights

Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy

Use data to inform creative testing and optimize content for better results

Social Media Manager Qualifications:

Deep familiarity with and passion for social media, especially Instagram and TikTok

Beauty industry experience required

Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles

On-camera confidence with a strong, relatable screen presence

iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot

Strong writing skills and an instinct for brand voice and storytelling

Experience working with influencers or creators, preferably in a brand or agency setting

Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)

Proactive, collaborative, highly organized, and detail-oriented

Enthusiastic about skincare, beauty, wellness, or lifestyle content

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.