SEO & Copywriting Specialist

Job Details

Plano, TX

Description

About Inhabit

Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com.

About Bluetent

Located in the heart of the Rocky Mountains – we are a team that loves to play hard and work harder. We’re just a talented bunch of innovative developers, creative artists, social experts, email ninjas, search enthusiasts, anglers, alpine skiers, trail runners, environmentalists, who genuinely care about our client’s success.

Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.

Job Description Summary

We are looking for a creative and forward-thinking SEO expert to join our growing team as an SEO Account Manager across the Inhabit ecp-system of brands. This is client-facing position that requires a solid understanding of search engine optimization best practices and strategies, the ability to implement your work, and explain these strategies and the data to clients.

The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Account Manager plays a key role in crafting search engine optimization strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a competency in SEO-optimized writing. The SEO Account Manager will also handle SEO setups for new website builds, as well as SEO audits and one off SEO tasks for teammates.

What You’ll Do (Functions & Responsibilities)

Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO strategies based on individual client needs and business goals

Prepare monthly reports using Looker Studio to communicate progress and strategies to clients

Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap configuration.

Comfortable working in Drupal and Wordpress CMS to add new content, optimize content and metadata, manage 301 redirects, and configure SEO modules.

Write new website content or help generate content strategies for clients while working with a content specialist

Write and optimize blogs

Monitor and address errors and recommendations in Google Search Console

Optimize and maintain Google My Business pages for clients

Conduct SEO audits to uncover areas for improvement

Set up goals and filters in Google Analytics

Collaborate with internal teams including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers

Keep up with SEO industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team member

Other duties as assigned

Qualifications

What We’re Looking For (Minimum qualifications)

Minimum of 2-3 years agency or in-house SEO experience

Excellent communication skills – both verbal and written

Experience writing or editing blogs for a website

Proficient in Google Analytics and have the ability to analyze and explain data

Must have general understanding of crawl errors, indexation, pagespeed, and other technical SEO elements

Able to use Google Search Console to identify areas for improvement

Experience with keyword research rank-tracking tools

Strong understanding of the Google ranking algorithm

Able to apply search engine optimization best practices

Knowledge of local search ecosystem

Ability to manage multiple client accounts and SEO setups at once, while keeping track of client initiatives, to-dos, tasks, and communication

Strong attention to detail and excellent organizational skills

Driven to achieve great results for clients

Experience working with Drupal a plus

Experience working with Google Tag Manager a plus

Able to both independently and in a team setting, with a willingness to help where needed – someone who enjoys wearing many hats

Enthusiasm and a passion for digital marketing

Education Requirements

Bachelor’s degree preferred

Type

Salaried, Exempt, Full-Time

Location

Plano, TX (Hybrid)

Benefits Include

Competitive Pay

Health Insurance: Medical, Dental, Vision and Prescription Plans

Health Savings Accounts

Flexible Spending Account

Dependent Flexible Spending Account

Critical Illness

Accident

Retirement Savings Plan (401K) with discretionary company match

Short and Long Term Disability

Company Paid $25,000.00 life insurance

Supplemental Life and AD&D Insurance

Employee Assistance Program

Paid Holidays

Paid Vacation

Paid Volunteer Time

Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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