Marketing Manager

Job Description

Job Title: Marketing Manager

Job Summary: We are looking for a creative and results-driven In-House Marketing Manager who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. This position is fully in office 5 days per week (Financial District - Downtown Manhattan)

The successful candidate will have 8+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.

Responsibilities:

Spearhead all internal and external branding operations

Conceptualize and generate creative copy for both radio and TV advertising

Analyze and report on marketing campaigns/initiatives performances

Monitor and oversee paid and organic digital marketing efforts

Report ROl on all digital and non-digital campaigns to senior management

Manage client experience and brand reputation

Ideation and procurement of various promotional materials

Cultivate and maintain relationships with media representatives

Requirements:

Experienced creative writer with excellent writing aptitude for drafting copy that can be used on radio, social media and TV spots (radio and TV experience definitely a plus but not required).

Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEM Rush, Google Analytics, Google Ads, Media Monitors or any other analytics platforms)

Strong direct marketing background: text, email marketing, mail, and brand promotion materials

Media buying experience in television, radio and other media is a definite plus but not required.

Outstanding communication, proofreading, and editing skills

Budget management

Experience with CRM software analytics is a plus

PR experience is a plus

Full-time

Hybrid remote