Email Marketing Lead
Description:
Job Description
POSITION SUMMARY
Pendleton Woolen Mills is a lifestyle brand rooted in the Pacific Northwest. Our mission is to create quality products that embody craftsmanship, enrich lives, and connect generations.
Email Marketing Lead is an analytical and creative individual responsible for working with our digital marketing team to strategize, develop, and execute our email & mobile (SMS) marketing strategy as part of our holistic digital strategy. The ideal candidate will have hands-on experience developing emails, automated tracks, and simple to complex drip campaigns. As an Email Marketing Lead, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. You will collaborate with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaigns for maximum impact. The ideal candidate will have a strong understanding of email & SMS marketing best practices, excellent communication skills, and a passion for data-driven decision-making.
ESSENTIAL FUNCTIONS OF THE JOB
Drive email and mobile marketing list growth strategy
Develop email and mobile marketing messaging to support campaigns and business needs for both Pendleton Direct and Pendleton Retail Stores (Pendleton DTC Division)
Work alongside our Digital Marketing Manager, Direct Merchandising, and Creative Services team to develop and create effective email and mobile messaging creative by writing briefs, developing strategy and giving informed feedback.
Strategize and implement new ways to improve email and SMS metrics
Expand and optimize email trigger program
Identify stand-alone and complementary SMS strategies
Support efforts around audience segmentation, audience insights, data analytics and more
Own email and mobile marketing metrics including list growth and demand performance
Stay up to date with email best practice and platform optimizations
Ensure audience lists are up to date and segmented properly
Manage email deliverability and troubleshoot email issues
CORE EXPECTATIONS
Comfort with time management and prioritizing tasks in a deadline-driven environment
Excellent communicator with skills to establish positive working relationships across teams
Strong analytic skills with an ability to communicate results to the larger Direct team and senior management
Detail-oriented, with a strong sense of action-oriented copy and design aesthetic
Problem-solver and self-starter and critical thinking skills
QUALIFICATIONS
Bachelor’s degree and 5+ years of email marketing experience; experience with Blue Core a plus
Experience with Salesforce Marketing Cloud required; experience with SF Mobile Connect a plus
1+ years of Mobile Marketing experience; experience with Attentive a plus
Experience developing marketing alongside internal teams and managing a marketing calendar
Strong understanding of email technical and design best practices, link and landing page strategies
Understanding of audience development and segmentation relative to customer journey
Experience developing, building and tracking email metrics for both batch and trigger programs
Excellent attention to detail
Ability to Juggle long and short-term deadlines
Experience working directly with external agencies or vendors
SYSTEM QUALIFICATIONS
High proficiency with Excel, Google Slides & Microsoft Office (Microsoft Excel, Microsoft Word, PowerPoint)
Familiarity with time and project management systems Trello, Jira/Confluence or similar a plus.
Familiarity with Salesforce (SFRA/SFCC) or similar eCom platform, HTML, Digital design tools
PHYSICAL REQUIREMENTS AND WORKING ENVIRONMENT
The ability to use a computer workstation for extended periods of time, sitting, standing, typing, and viewing information on a monitor.
Ability to provide a detailed visual review of creative content, including graphics, photography, and copy.
Position is expected to work a minimum of 4 days a week in our Portland office.
Full-time
Hybrid remote