B2B CRM Manager

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a B2B CRM Manager to join their team in Cyprus.

Responsibilities:

Develop and implement multi-channel CRM strategies through a data led approach, to drive customer engagement and retention, tailored to the look and feel of our clients B2B brands.

Monitor and optimise CRM campaigns and customer journeys to improve customer experience

Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.

Analyse customer behavior and assess its impact on business KPIs.

Segment customers based on behaviors to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.

Stay up to date with industry trends, while also monitoring competitors to ensure brands maintain best practices and being competitive.

Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Requirements;

Degree in Marketing, Business Admin or related would be preferred

Proven CRM experience (B2B) within the iGaming industry

Knowledge of CRM systems such as Optimove, Salesforce,

Experience with data analytics and reporting tools.

Strong understanding of the online gambling industry.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.

Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision-making.

Results-driven approach with a focus on delivering measurable business outcomes.