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Email Lead Generation Specialist

Company:
Motion Recruitment
Location:
Birmingham, AL
Posted:
April 10, 2025
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Description:

We are seeking a highly experienced professional with a strong background in Email, Paid, and Lead Generation Marketing, as well as CRM expertise. The ideal candidate will have a proven track record in using Klaviyo to craft effective email lead generation campaigns that drive clicks and conversions, with extensive experience in drip campaigns. Familiarity with lead scoring is a plus. A background in CRM, particularly with Dynamics 365, is highly preferred. This role does not require expertise in Google paid ads or generalist marketing skills. The primary focus will be on creating targeted email strategies that generate high-quality leads and effectively nurture them through the sales funnel.

This position has the potential to convert to a full-time employee and is open to remote candidates.

Contract Duration: 6 months plus

Required Skills & Experience

Klaviyo

MS Office Suite

CRM and CMS experience Desired Skills & Experience

MS Dynamics is a plus

Bachelor Degree

5+ years experience

Load leading into the CMS What You Will Be Doing

Daily Responsibilities

Develop, implement, and optimize email lead generation campaigns to drive engagement and conversions.

Create and manage drip campaigns to nurture leads through the sales funnel.

Design and execute targeted email marketing strategies to generate high-quality leads.

Monitor and analyze campaign performance, making data-driven adjustments to improve results.

Collaborate with sales and marketing teams to align email campaigns with overall lead generation strategies.

Leverage CRM tools (preferably Dynamics 365) to manage and segment leads effectively.

Score and prioritize leads to optimize follow-up and conversion efforts.

You will receive the following benefits:

Medical Insurance - Four medical plans to choose from for you and your family

Dental & Orthodontia Benefits

Vision Benefits

Health Savings Account (HSA)

Health and Dependent Care Flexible Spending Accounts

Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance

Hospital Indemnity Insurance

401(k) including match with pre and post-tax options

Paid Sick Time Leave

Legal and Identity Protection Plans

Pre-tax Commuter Benefit

529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP's Employment Accommodation policy. Applicants need to make their needs known in advance.

Posted by: Jessica Eisenberg

Specialization: Marketing / Advertising

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