Director of Retention

G.O.A.T. Foods mission is deliver a top-of-the-line, empathy-first customer experience to the gourmet food and snacking industry through self-consumption, gifting, corporate gifts and employee appreciation, promotional products, and wholesale.

Food gifting and gourmet consumption is a stale market - and GOAT Foods is bringing this market into the modern day via a best-in-class customer and product experience.

G.O.A.T. Foods is seeking a passionate Director of Retention to join our marketing team.

The position will ultimately be responsible for the following areas:

Develop a deep understanding of our customer to solve the problems they face and meet the needs they have

Lifecycle Campaign Management: Oversee the creation, execution, and optimization of CRM campaigns across email, SMS, and other lifecycle channels to engage customers at every stage of their journey

Manage our loyalty program and optimize each touch point in the loyalty journey.

Continuously test, optimize, and report on learnings that drive better performance

Create more opportunities for personalization throughout our CRM program

Use data and analytics to identify top-performing cohorts, as well as new and unique segments to target.

Leverage technical expertise in platforms or ESPs like Klaviyo, Attentive, or similar to execute on campaigns and strategies.

Use outside SaaS providers to garner more data and customer insights

Stay current with industry trends in CRM, AI, email, OS updates, and retention.

Actively seek ways to improve KPIs and internal workflows.

Provide clear communication and coordination of timelines, product launches, ETAs, blockers, and dependencies across cross-functional teams.

Partner with creative, product, and cross-functional teams to ensure alignment and deliver consistent, on-brand messaging across touchpoints.

What We're Looking For:

Experience: 5+ years in CRM, lifecycle marketing, or retention marketing, with a proven track record of driving measurable results in a DTC or eCommerce environment.

Technical Expertise: Hands-on experience with CRM platforms (e.g., Iterable, Braze, Klaviyo, Salesforce or similar) and marketing automation tools.

Data-Driven Mindset: Strong analytical skills, with experience using BI platforms (e.g., Looker/Tableau, GA4/Mixpanel/Amplitude) to interpret data and inform strategy.

Creative Collaboration: Ability to collaborate with creative teams to produce compelling and high-performing messaging and visuals.

Testing Proficiency: Deep understanding of A/B and multivariate testing methodologies and the ability to execute iterative testing strategies.

Attention to Detail: Exceptional organizational skills and a keen eye for detail in managing campaigns and data.

Communication Skills: Strong verbal and written communication skills, with the ability to present insights and strategies to stakeholders.

Passion for Growth: A customer-obsessed marketer with a drive to innovate and continuously improve.

Benefits:

Health Insurance with Employer Contributions

Vision

Dental

About:

At G.O.A.T. Foods - we’re obsessed with building the best brands of all time. These include:

Licorice.com

Pretzels.com

Caramels.com

Chocolate.com

Taffy.com

Cupcakes.com

Truffles.com

Cookies.com

…with many more on the way!

We’re a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We’re only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A+ domain names.