Application Engineer

Seco is one of the world’s largest providers of comprehensive metal cutting solutions for milling, turning, hole-making and tooling systems. We develop and supply the technologies, processes, and solutions that manufacturers depend on to maximize productivity and profitability.

Headquartered in Fagersta, Sweden, Seco is a global company with more than 3,000 people. All Seco employees across the globe share a common family spirit, along with a passion for our customers and personal commitment to ensuring their success.

In Southeast Asia (SEA), we are operating individual sales units in Thailand, Vietnam, Indonesia, Malaysia, Philippines and Singapore. These SEA units are coordinated through the Singapore regional office.

For the Thailand office we are now looking for a:

Application Engineer

Job Purpose

The Application Engineer provides technical knowledge, advice and support to both internal sales force and externally to resolve requests regarding product/service technical issues and to maximize the benefits derived from the Seco products and/or services. The Application Engineer reports to the Market/Sales Manager of the country

Main activities

Help maintain relation with key accounts

Track/analyze tool life issues to solve the problem

Evaluate stock level and maintain stock level following customer production

Restock vending machines

Advising clients

Analyze the manufacturing problem and the customer's objective

Establish a simple manufacturing range .

Send the file to Studies & Offers for the preparation of a price offer.

Organize and manage projects in contact with clients and in partnership with the study and project department.

Rely on and communicate with product specialists in order to confirm the technical choice.

Need to investigate and report information to Account Managers, Regional Director and Studies & Offers in case of non-validation of the customer

Implementation by the Application Technician of the customer's recommended solution (in accordance with the cutting parameters, expected product life and quality generated)

Carry out the tests and make the first optimizations.

Verify that Client objectives are met.

Present the profitability report to the customer and encourage purchases.

Coordinate all technical actions carried out at the customer's site.

Provide technical assistance to the sales force

Assist the account manager in the presentation of new products to customers

Collaborate on the sales plan developed with the Account Manager on the targeted customers

Analyze the customer's manufacturing problem and target target for the targeted customers

Develop a diagnosis and recommend technical solutions to reduce costs and/or improve productivity and quality of manufacturing

Inform and consult with the Business Manager at each stage of the technical process.

Record all parameters and results of experiments in the customer management software.

Transmit to the project manager all technical information received from the engineering department

Update the customer management software (CRM) with the information discussed during customer visits and trials

Monitor opportunities in the CRM and manage technical actions

Support Seco actions and products

Assist the Account Managers in the presentation of new products to customers

Optimize and maintain existing workstations and contribute to the sale of new tool lines

Conduct a technological watch on the trends and needs of the different market segments as well as on the practices of the competition

Feed information back to the engineering department

Test products before commercialization (R&D) with a few "partner" customers

Inform account managers of the results of new product tests

Exchange all useful information with the engineering department (key tests, negative tests, plan of attack options, etc.)

Promote services to clients

Keep track of expenses (fees) and free tools account

Develop and manage identified accounts.

Drive and support business partners (Distributors) & resellers to grow sales and increase market share

Assigned a set of focus/priority accounts with sales targets to achieve yearly

Pursue sales leads from existing or new customers of strategic importance to the Organization

To report all activities with quality data into Seco CRM system promptly

To drive and grow the business with a “solution sales” approach to support our business partners and/or end user

Profile

Scope of responsibility and degree of autonomy

Coordinate actions with internal departments to meet customer expectations.

Take responsibility and work independently.

Work according to the instructions and guides provided.

Identify and resolve issues in his/her area of responsibility.

Regularly develop your knowledge and expertise.

Adapt to missions, changes in employees, priorities that may change according to the needs of the company

Develop professional relationships outside the team by asserting communication and interpersonal skills

Professional knowledge / specific authorizations

* Education background : Bachelor with a minimum of 2 years of experience in the field of activity

* Fields of expertise : Production Engineering, Mechanical Engineering

* Languages : English native speaker or English A2 min + Foreign native language fluency

* IT competencies : Office 365 (Excel, Word, Powerpoint, Teams, Sharepoint…), ERP and CRM

To Apply

Send your application no later than 16 May 2025. Apply in Workday with your resume and cover letter in English.

Please note that we DO NOT accept applications sent via email.

Contact Information

For further information about this position, please contact the Hiring Managers:

Napatpol Artharamas, Sales Manager Thailand –

Caragh Ng, HR Manager SEA –

R0078150