Manager - Marketing CRM

Are you someone who never rests on their laurels, always strives to go above and beyond, and is committed to keeping your PROMISES? Do you appreciate a company culture that is open, fosters work-life balance, and a dynamic team environment? Then Old Dominion is the home for you. We take pride in being the best in the industry, and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider.

The Manager-Marketing CRM will develop and implement marketing CRM strategies to drive revenue and enhance customer engagement. This role will work closely with the sales team to create targeted campaigns that generate leads and convert them into revenue. Additionally, the position involves analyzing customer data to identify trends and opportunities for personalized marketing campaigns. By ensuring the effective use of the Marketing CRM system, this role will significantly impact business growth and customer satisfaction.

Primary Responsibilities

Develop and implement Marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty.

Collaborate with Sales and other members of the Marketing team to create and execute targeted campaigns that generate leads that turn into opportunities and revenue.

Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns.

Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance.

Ensure the Marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records.

Manage and conduct monthly Net Promoter Score Surveys reporting to senior leadership.

Create reports and presentations on CRM activities and outcomes for senior leadership.

Provide training and support to team members on CRM tools and best practices.

Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools.

Manage and maintain customer segmentation and targeting processes.

Provide positive and constructive feedback, including disciplinary action to employees regarding job performance as it relates to the general job requirements of those employees they lead.

Assist in interviewing and making hiring, termination and promotional decisions.

Job Qualifications

Education:

Bachelor’s degree required with focus on business administration, marketing, or computer science.

Required Experience:

4 years of experience leading CRM and customer journey efforts for a B2B company, preferably Salesforce Marketing Cloud Account Engagement (previously Pardot)

Demonstrated experience leading and coaching others

4 years of experience in leveraging data/analytics to identify audiences and uncover insights for targeting

Demonstrated proficiency with Microsoft Office

Excellent verbal and written communication skills

Interpersonal skills

Ability to multitask

Detail oriented and self-motivated

Working Days:

Shift and hours to be determined.

Working Shift:

Shift and hours to be determined.

Work Days and Shift are estimates and are subject to change, at any given time, based on job scheduling and/or business levels. Any information listed regarding Days and Shifts shall be considered a guideline of expectations for the specific position at the time of posting.

Join the OD Family Today!

As a Full Time member of our Family, you and your family are eligible to receive:

Great Health Benefits including a Zero premium medical plan for employee only coverage

Vision & Dental

Short Term & Long Term Disability

Flex Spending Accounts

401k Retirement plan with company match and additional company annual discretionary match opportunity

Life Insurance

Wellness Program

Tuition Reimbursement for Drivers and Technicians

Training and growth opportunities to build a career

We prioritize our OD family of employees

Ability to advance through our promote from within philosophy

National Career Opportunities Available at our 260+ service centers

Old Dominion Freight Line, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, and/or gender expression, sexual orientation, age, disability, pregnancy, genetic information, military status, Vietnam Era and/or veteran status, or any other characteristic protected by applicable law(s).