Digital Marketing Analyst

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for

Digital Marketing Analyst

Our client is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to the company being recognized as an innovator, industry thought leader and trusted advisor to our clients.

The Global Digital Marketing Analytics team is seeking a Marketing Insights Analyst who will be instrumental in delivering impactful marketing performance reporting and insights. This role emphasizes the importance of validating data quality to ensure that marketing metrics accurately reflect performance.

The ideal candidate will be a problem-solver capable of effectively addressing data quality issues and providing actionable solutions to tackle root causes. A strong familiarity with the complexities of marketing data is essential, as the analyst will navigate intricate datasets to derive meaningful insights that drive strategic decision-making.

Key Responsibilities

Analyze Marketing Data: Collect and analyze data on marketing campaigns, including digital, social media, email, and traditional marketing channels.

Performance Reporting: Develop and maintain comprehensive marketing performance reports, dashboards, and presentations to communicate key metrics and insights to stakeholders.

Campaign Optimization: Identify trends, patterns, and opportunities for improving marketing effectiveness and ROI. Provide actionable recommendations to enhance campaign performance.

Data Management: Ensure data accuracy and integrity by managing and maintaining marketing databases and analytics tools.

Collaboration: Work closely with marketing, sales, and product teams to align marketing strategies with business objectives and goals.

Ad Hoc Analysis: Perform ad hoc analysis and reporting as needed to support marketing initiatives and decision-making. Job Requirements

Key Responsibilities

Analyze Marketing Data: Collect and analyze data on marketing campaigns, including digital, social media, email, and traditional marketing channels.

Performance Reporting: Develop and maintain comprehensive marketing performance reports, dashboards, and presentations to communicate key metrics and insights to stakeholders.

Campaign Optimization: Identify trends, patterns, and opportunities for improving marketing effectiveness and ROI. Provide actionable recommendations to enhance campaign performance.

Data Management: Ensure data accuracy and integrity by managing and maintaining marketing databases and analytics tools.

Collaboration: Work closely with marketing, sales, and product teams to align marketing strategies with business objectives and goals.

Ad Hoc Analysis: Perform ad hoc analysis and reporting as needed to support marketing initiatives and decision-making. Skill Set

Proficient in SQL for querying and manipulating data.

Marketing analytics: experience with website and marketing datasets like GA4, DV360, SA360, Marketo or other similar platforms.

Proficient in Excel for data analysis and reporting.

Python: programming language used for data analysis and manipulation.

Familiarity with Google Tag Manager (GTM).\ Position Requirements

A Bachelor's degree in a relevant field such as Applied Computer Science, Information Systems, or Data Analytics.

3-5 years of relevant work experience, particularly in marketing data analytics.

Proficiency in Python for data manipulation and advanced SQL skills for working with relational databases.

Familiarity with marketing data sources like Google Analytics and experience with tools such as Snowflake and Jupyter Notebook is preferred.

Strong analytical skills, attention to detail, and the ability to communicate technical information effectively to non-technical audiences.

Experience with data visualization tools such as PowerBI and Looker Studio

Strong communication skills and the ability to gather requirements from stakeholders

Compensation depends on experience but is typically 55-60/hr

ABOUT KORE1

Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.

Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.