Digital marketer

Job Title: Digital Marketer (Agro Products)

Reports to: Marketing Manager/Director

Location: you can apply from any state Remote working arrangements

Job Summary:

We are seeking an experienced Digital Marketer to join our team, responsible for developing and executing digital marketing strategies to generate leads and sales for our agro products. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and experience in the agriculture industry.

Responsibilities:

1. Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans to promote our agro products, increase brand awareness, generate leads, and drive sales.

2. Content creation: Develop high-quality, engaging content (blog posts, social media posts, email newsletters, etc.) that showcases our agro products, their benefits, and our brand story.

3. Social media management: Manage and maintain our social media presence across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), create and schedule posts, engage with followers, and monitor analytics.

4. Email marketing: Develop and execute email marketing campaigns to nurture leads, promote products, and drive sales.

5. Search Engine Optimization (SEO): Optimize our website and content for search engines to improve visibility, drive organic traffic, and increase conversions.

6. Paid advertising: Manage and execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to reach our target audience, drive traffic, and generate leads.

7. Lead generation and nurturing: Develop and implement lead generation strategies, nurture leads through email marketing and other channels, and pass qualified leads to the sales team.

8. Analytics and reporting: Monitor and analyze digital marketing metrics (website traffic, engagement, conversion rates, etc.), provide regular reporting, and make data-driven decisions to optimize digital marketing strategies.

9. Collaboration with cross-functional teams: Work closely with sales, product, and customer success teams to align digital marketing strategies with business objectives and ensure seamless customer experiences.

10. *Stay up-to-date with industry trends*: Continuously update knowledge and skills to stay current with the latest digital marketing trends, tools, and best practices.

Requirements:

1. Bachelor's degree, HND, OND, NCE in Marketing or related field*: A degree in Marketing, Communications, or a related field.

2. 3+ years of digital marketing experience: Proven experience in digital marketing, preferably in the agriculture industry.

3. Strong understanding of digital marketing channels: In-depth knowledge of digital marketing channels, including social media, email marketing, SEO, paid advertising, and content marketing.

4. Excellent analytical and problem-solving skills*: Ability to analyze data, identify trends, and make data-driven decisions.

5. Strong content creation skills: Ability to create high-quality, engaging content that resonates with our target audience.

6. Experience with marketing automation tools: Familiarity with marketing automation tools, such as Marketo, HubSpot, or Pardot.

7. Strong communication and collaboration skills: Ability to work effectively with cross-functional teams, including sales, product, and customer success.

Nice to Have:

1. Experience in the agriculture industry: Familiarity with the agriculture industry, including agro products, farming practices, and industry trends.

2. Certifications in digital marketing: Certifications in digital marketing, such as Google Analytics, HubSpot, or Facebook Ads.

3. Experience with CRM software: Familiarity with CRM software, such as Salesforce or Zoho CRM.

What We Offer:

1. Competitive salary and benefits package: A competitive salary.

2. Opportunity to work with a growing company: The opportunity to work with a growing company in the agriculture industry.

3. Personal development opportunities: Opportunities for professional development, including training, certifications, and conferences.

4. Collaborative and dynamic work environment: A collaborative and dynamic work environment with a team of passionate professionals.

If you're a motivated and experienced digital marketer looking to join a growing company in the agriculture industry, please submit your application, including your resume and a cover letter