Director Of Growth & Marketing

Job Description

Are you a growth-minded leader who thrives in an entrepreneurial environment, loves creating systems, and brings a positive, team-oriented energy to everything you do? Do you believe that growth is the #1 metric that defines your success, and you’re driven to make a real impact?

If that sounds like you, you might be the right human we’re looking for. Skills can be taught, but we hire character first. Our ideal team member is fun, a team player, full of integrity, positive, and a driver. We want someone who takes initiative, brings high energy to the team, and doesn’t wait to be told what to do.

This is a leadership position charged with growing our agent count and expanding our market presence through strategic marketing, systems implementation, dynamic content creation, and boots-on-the-ground agent support. You’ll help us drive our mission and be a main point of contact for the Wilmington office, often working from the front desk and embracing the face-to-face component of this role.

Compensation & Benefits

Salary Range: $55,000-$60,000 (based on experience)

Bonus potential based on performance (additional bonuses for recruiting appointments HELD by TL/CEO!)

Paid vacation and personal time

Opportunities for growth and leadership

A dynamic, collaborative brokerage environmentCompensation:

Salary Range: $55,000-$60,000 (based on experience)Responsibilities:

Growth, Marketing & Branding

This is a hands-on role; we’re looking for someone who has worn multiple hats and thrives in an environment where strategy, implementation, and analysis are all part of the job.

Own and manage the execution of the brokerage’s overall marketing strategy:

Social media campaigns and marketing

Video content and marketing

Education calendar and promotional invites

Career nights for new agents

Create and post listing marketing materials (open houses, new listings, closings, etc.) for agents.

Maintain and grow our online presence (website and internal intranet); drive SEO strategy.

Ensure brand consistency across print, digital, and in-person channels.

Implement and refine marketing funnels and campaigns that generate new agent leads:

Newsletter marketing

Marketing email and text follow-ups for Team Leader/CEO

Assist in setting appointments with the Team Leader/CEO from marketing efforts

Support annual internal agent retention campaigns, including:

Celebrating agent capping, birthdays, and anniversaries

Creating “Powerful Moments” to deepen agent engagement

Plan and execute client appreciation events, including setup and teardown.

Create and manage job postings for agent recruitment. Funnel qualified candidates to leadership. Support recruiting strategy through follow-ups, coordination, and pipeline management.

Takes initiative and thrives in an entrepreneurial environment — doesn’t wait to be told what to do.

Organize agent thank-you gifts, condolences, and life-event recognitions.

Agent Services & Operations

Serve as a main point of contact in the Wilmington location, working frequently at the front desk.

Guide agents through onboarding, training, and offboarding.

Develop training materials and video guides.

Help agents use brokerage systems and tools effectively.

Manage CRM functions and recruiting tools (Command MC).

Coordinate office vendor programs.

Business Support & Leadership

Lead and develop administrative support team (if applicable).

Collaborate with leadership to improve systems and support Team Leader/CEO.

Ensure high-level responsiveness and service to agents and clients.

Monitor and report on marketing and service performance metrics.

Help scale operations to support brokerage growth.Qualifications:

Bachelor’s degree preferred.

3-5 years of experience in marketing or agent services (real estate preferred).

Familiarity with CRMs and real estate tools like KW Command, Canva, Google Suite, etc.

Strong marketing/design abilities — Canva, SEO, social media, print/digital.

Highly organized and able to manage multiple projects and timelines.

Self-motivated, resourceful, proactive, and accountable.

Positive and calm under pressure.

Tech-savvy and adaptable.

Growth-focused, coachable, service-driven, and a team player.

Entrepreneurial mindset, not afraid to take the lead and implement change.About Company

At Keller Williams Wilmington, we believe in doing business differently. Our brokerage is built on a culture of growth, integrity, collaboration, and success. With locations in Wilmington, DE, West Chester, PA, and Kennett Square, PA, we are proud to be a top-performing regional brokerage with a strong reputation for innovation, leadership, and agent support.

We are passionate about empowering our agents with the tools, training, and environment they need to thrive. Our team is driven by purpose and values - we have fun, act with integrity, support one another, and stay laser-focused on growth. Whether we're helping agents build their businesses or finding new ways to serve our communities, we believe that when you grow people, you grow results.

Full-time

Hybrid remote