Database Manager

Summary:

At American Place Casino, being a culture fit means embracing our mission to deliver exceptional guest experiences in an environment of relaxed elegance. We value team members who are committed to professionalism, collaboration, and respect. Individuals who take pride in supporting one another and creating a welcoming atmosphere where every guest feels valued and eager to return.

American Place Casino is seeking an experienced and data-driven Database Manager to support the Marketing team by managing and analyzing the player database for targeted campaigns, segmentation, and data integrity. This role requires at least three years of hands-on experience in database management, ideally within the casino and/or hospitality industries, and proficiency with platforms such as or similar to Konami SYNKROS, Medallia, Oracle Analytics, Excel, and Google Looker Studio. The Database Manager will collaborate cross-functionally to develop and refine direct mail and marketing strategies, ensuring optimal performance and alignment with revenue and market share goals.

Essential Duties and Responsibilities:

This position, at a minimum, must demonstrate excellent guest service and leadership skills, while responsible for the preparation and analysis of the property’s marketing strategies which focuses on customer acquisition, retention, and overall player engagement.

ESSENTIAL JOB FUNCTIONS:

Oversee the integrity, accuracy, and security of all marketing-related databases, ensuring compliance with data governance and gaming regulations.

Segment and analyze player databases to support targeted marketing campaigns, including direct mail, email, SMS, and VIP programs.

Collaborate with the Casino Operations, Executive F&B, Finance, IT, Marketing, and Player Development teams to optimize player reinvestment strategies, track campaign effectiveness, and ensure consistent and secure data handling.

Leverage platforms such as, but not limited to, Medallia, OPTX, Oracle Analytics and/or SQL, SYNKROS to extract, transform, and analyze player and transaction data for campaign development, real-time host outreach, and post-campaign analysis.

Assist in the transition and integration of Google Looker Studio as a primary reporting and visualization tool; develop and maintain dashboards, ad hoc reports, and performance metrics using Excel and Looker Studio.

Coordinate with external vendors and internal teams for data file transfers, FTP management, and campaign execution support.

Design, implement, and document standardized database management procedures, workflows, and best practices.

Troubleshoot data discrepancies, maintain database documentation, and coordinate with IT for enhancements and system upgrades.

Support the setup, execution, and measurement of all direct marketing programs, ensuring accurate list pulls, segmentation, and actionable insights through both quantitative and qualitative analysis.

Coordinate with the Players Club to handle returned mail processes, including address correction and data flagging.

Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.

Participate in broader marketing activities such as tournaments, giveaways, and special events as needed.

Maintain the highest degree of confidentiality in all aspects of data handling and analysis.

Ensure all marketing activities remain compliant with regulatory requirements and internal policies.

Perform other related duties and special projects as assigned by management to support the overall success of the casino and marketing department.

SUPERVISORY RESPONSIBILITIES:

Directly supervise, coach, and develop a team of marketing professionals.

Assign tasks, set performance goals, and monitor progress to ensure departmental objectives are met.

Provide ongoing training, mentorship, and performance feedback to support team growth and professional development.

Conduct regular team meetings to communicate updates, share best practices, and encourage collaboration.

Oversee scheduling, time management, and workload distribution for marketing team members.

Address and resolve personnel issues in accordance with company policies and procedures.

Foster a positive, inclusive, and high-performance work environment that aligns with American Place Casino’s values and service standards.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS:

Must be able to sit, stand, or walk for extended periods of time throughout the shift.

Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.

Frequent use of standard office equipment, including computers, phones, printers, and copiers.

Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.

Occasional travel within the region may be required for offsite promotions or training.

QUALIFICATIONS:

Proficiency with Konami SYNKROS or similar Casino Management Systems is highly preferred.

Experience with OPTX, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).

Familiarity with Google Looker Studio and Google Workspace tools is a strong plus.

Advanced SQL skills for querying, segmentation, and data validation.

Strong analytical, organizational, and communication skills with attention to detail.

Ability to manage multiple projects and deadlines in a fast-paced environment.

EDUCATION AND EXPERIENCE:

Bachelor’s degree in Computer Science, Information Systems, Marketing Analytics, or a related field.

Minimum 3 years of experience in database management, preferably in a casino, gaming, or hospitality environment.

Knowledge of data security, privacy regulations, and best practices in database marketing.

Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.

CERTIFICATES, LICENSES, REGISTRATIONS:

Must be able to obtain and maintain all required gaming licenses and work authorizations.

CORE COMPETENCIES:

Guest Service Excellence

Collaboration and Teamwork

Adaptability and Coachability

Communication Skills

Problem-Solving and Innovation

Professionalism and Integrity

Organizational Skills

Growth Mindset

Technological Agility

Salary Range:

$85,000-135,000

Company Statement on EOAA:

American Place Casino is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.