Product Manager

Job Description

The Product Marketing Manager will play a critical role in shaping and executing marketing strategies to drive commercial success. This role will lead the development and execution of key marketing initiatives, ensuring alignment with business objectives and seamless coordination across Legal, Regulatory, Medical Affairs, Sales, and Product Management. The ideal candidate will bring strategic thinking, strong project management skills, and a deep understanding of go-to-market processes to support product launches, messaging, and commercial execution. With a focus on delivering impactful marketing programs, this role will help optimize field readiness, enhance customer engagement, and contribute to driving business growth.

What you’ll work on:

• Develop, manage, and execute marketing strategies and materials to support commercial goals and product launches.

• Collaborate with agencies and vendors, ensuring timely and within budget deliverables using established procedures and tools.

• Champion the Abbott brand and product franchise in all materials, ensuring alignment with corporate brand standards.

• Lead the approval process for marketing resources, ensuring compliance with Legal, Regulatory, and Medical Affairs (MLR) requirements.

• Collaborate with cross-functional teams, manage timelines, and stakeholder alignment to align marketing initiatives with business objectives and ensure seamless execution.

• Support go-to-market strategy and launch readiness, ensuring alignment across teams and effective messaging for new products.

• Maintain and optimize marketing content repositories to ensure easy access and version control for internal teams.

• Identify opportunities to enhance sales enablement by creating impactful materials and messaging that drive engagement and education.

• Analyze market trends, competitive landscape, and internal insights to inform marketing strategies and optimize resource effectiveness.

• Streamline processes for asset development and approvals, driving efficiency while maintaining compliance.

• Serve as a key point of contact for cross-functional meetings and project updates, ensuring clear communication and alignment.

• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.

• Perform other related duties and responsibilities as assigned.

Required Qualifications:

• 7+ years of commercial product marketing experience, preferably in medical device, healthcare, or life sciences.

• Bachelor’s degree in marketing, business, communications or a related field.

• Strong understanding of marketing collateral development and approval processes in regulated industries.

• Demonstrated ability to work collaboratively as part of interdisciplinary teams that include the sales team, product managers, designers, agencies, digital

marketing teams.

• Proven ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

• Proficiency in marketing and branding tools and platforms.

• Proficiency with marketing asset management tools and project management tools (e.g., Veeva, Monday.com, Microsoft SharePoint)

• Willing to travel 20%.Company Description

Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.

At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.

Kyyba is an Equal Opportunity Employer.

Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b