Digital Marketing Specialist

Job Description

About US:

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.

What We Looking For:

We’re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts.

Responsibilities include:

Creating and executing SEO strategies and PPC campaigns.

Writing engaging, restaurant-focused content for all digital channels.

Using data and analytics to improve campaign performance.

Managing retargeting strategies to boost conversions.

Collaborating with our external agency on technical SEO.

Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads.

This role is perfect for someone who’s creative, data-driven, and passionate about digital marketing in the food and hospitality space.

Required Skills

2+ years of digital marketing experience.

Strong SEO expertise: technical SEO, content optimization, and link building.

Deep paid search (PPC) knowledge: Google Ads & Meta Ads.

Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).

Experience with HubSpot & Salesforce.

Fluent in Mandarin (Chinese) and English.

Exceptional communication skills (written & verbal).

Strong multitasking & time management—ability to handle multiple projects.

Collaborative mindset—aligning digital marketing efforts with business goals.

Preferred Qualifications

Hospitality industry digital marketing experience.

Multi-channel expertise:

Mobile marketing

Email marketing

Pay-per-click (PPC) marketing

Social media marketing

Content marketing

Search engine optimization (SEO)

Full-time