Associate Partner Campaign Management

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a KOL Planning Lead (Partner). The role will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

Reporting of the role

This role reports to GOAT Overall Market, part of GroupM Nexus

3 best things about the job:

Get to work with the most dynamic and largest influencer marketing team in Indonesia

Cultivate creativity with your content ideas fueled by data

Be the first in market to access the largest tech stack on content planning, working with Indonesia’s biggest brands

Responsibilities of the role:

Strategic Planning

Lead strategic planning for new business pitches or entire client business unit

Set the correct planning framework and methodology

Develop overall content landscape and trends mining

Unify Share of voice planning across teams

Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives

Supervise Content Planning Manager and Executives to define the right KOL Content plan messaging aligned with brand objectives

Supervise Content Planning Group Head and Managers in monitoring campaign phasing versus budget and ambition

Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging

Supervise KOL content plan quality, ensuring standardization and templates applied

Account Planning

Set the ways of working on account planning and regular client stakeholder

Liaise with senior client stakeholders to set annual ambition and plans

Ensure client satisfaction on brand’s performance

Lead regular client interaction and monthly performance review

Commercial Planning

Determine the cost and value for each of the projects

Ensure zero overspend per campaign plan

Support Managing Director and GOAT Trading lead in managing costs with Buying team based on budgets

Support Managing Director and GOAT Trading Lead in ensuring budget spend tracker is 100% updated and no overspends

Best Practice and Innovations

Identify new tools, practices to drive competitive advantage for GroupM planning

Lead in developing new case studies or portfolio that can establish the value of the service

Set new innovations on planning and practice for influencer marketing

What you will need:

Bachelor’s degree is a requirement

11 to 13 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency

Strong analytical skills and possess a strong ability to turn data into actionable insights

Have a good understanding of Influencer marketing ecosystem

Have a good understanding of how to develop insights for consumer, trends, industry and competition

Have a good understanding of the digital marketing industry and social media technology.

Able to lead a team or a business unit and work with minimum supervision.

Able to read, write and speak in English effectively

Able to work in a highly multicultural environment

Ability to communicate effectively at all levels

About GroupM Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.