Client Strategist

Position Title: Client Strategist (Hybrid - Michigan)

Compensation: $75,000-$90,000

FSLA/Position Type: Full-Time - Salary (Exempt)

Reports To: Client Experience Director

Location

Candidates must reside in Michigan in order to be considered for this role.

Position Description

The senior strategist drives brand, campaign and message strategy for communications efforts that serve the greater good. All the work we do seeks to strengthen communities and make a meaningful and measurable impact in people’s lives. You will serve as a trusted strategic adviser to clients, a thought leader in key industry categories and a partner to internal agency teams who work together to create communications that serve the greater good. This involves facilitating executive-level client partners to align on marketing goals, working with our research department to understand client data/insight needs and synthesizing research to uncover rich audience insights for the development of the communications strategy. You will work with your teams — account services, creative and paid/earned/owned media — to craft innovative and integrated communications plans. You will review high-level campaign materials, hone message strategy and review campaign performance data to optimize campaigns and provide insights for campaign reporting.

Essential Responsibilities & Duties:

Embody the Güd Marketing values — care, curious, driven, embrace differences, do the right thing, can-do attitude

Be a strategic partner to our clients and internal teams

Understand clients’ businesses to get to know their brands and understand their goals and objectives

Work with the research team to fill knowledge gaps and build audience insights to drive communications planning and campaign development

Lead brand development and rebrand projects from launch through implementation

Help client partners grow their internal team communications skills (capacity building)

Synthesize research to produce cohesive strategy briefs that produce insightful, successful campaigns

Guide expert agency teams in the development of integrated and innovative communications plans for diverse audiences and clients

Review campaign concepts and key campaign elements for strategic alignment

Guide the development of KPIs, review campaign performance data and provide insights for campaigns

Necessary Essential Skills:

Ability to take data and translate it to high-level strategy, big-picture thinking

Collaborative work style with a strong drive to succeed

Decisive and effective problem-solver

Excellent communication and writing skills, with the ability to synthesize ideas and text

Strong desire to achieve high-level results

Ability to thrive in a fast-paced, time-sensitive, rapid-growth environment

Education & Professional Experience:

Proven work experience as a strategic planner, marketing strategist, business consultant or similar role

Demonstrable experience guiding teams in the development of effective marketing campaigns

Highly motivated self-starter; ability to dig in, identify strategic needs and lead all aspects of planning with confidence

Expert knowledge of all marketing service areas and the ability to drive and support campaign integration

Strong process orientation and commitment to continual process refinement and improvement

Public speaking and presentation experience

Experience working with education, workforce development, transportation, government/community/business leaders (ideal but not necessary)

About Güd Marketing

Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.

Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit

Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.

Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.