AVP, Digital Marketing

What You Can Expect In This Role

The AVP Digital Marketing is a visionary and strategic leader responsible for shaping and executing innovative digital marketing initiatives that elevate our brand and drive business growth. This role involves setting the digital strategy, overseeing a broad range of channels (web, mobile, social, etc.), and ensuring an exceptional digital customer experience. The AVP will work closely with cross-functional teams, manage transformational campaigns, and continuously innovate by leveraging emerging technologies and data-driven insights.

What You'll Do In This Role

Strategic Leadership and Innovation

• Define and articulate a forward-thinking digital marketing vision and strategy aligned with business objectives.

• Identify new digital opportunities and trends, driving the adoption of emerging technologies, including Generative AI, to personalize marketing efforts.

Digital Strategy Execution

• Develop, implement, and oversee comprehensive digital marketing campaigns that integrate search engine optimization (SEO), search engine marketing (SEM), content marketing, social media, and display advertising.

• Ensure website and digital experiences are optimized for user engagement, search engine performance, Americans with Disabilities Act (ADA) compliance, and are in alignment with brand standards.

• Champion best practices in User Experience (UX) and Customer Experience (CX) to create superior digital interactions.

Team Leadership and Development

• Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of collaboration, creativity, and continuous improvement.

• Bridge the gap between strategic ideas and tactical execution by aligning digital initiatives across business units.

Data-Driven Decision Making and Analytics

• Leverage advanced analytics and data modeling to track campaign performance, derive actionable insights, and adjust strategies to maximize return on investment (ROI).

• Develop and refine the marketing data stack and business intelligence tools to support strategic decisions.

Technology and Platform Management

• Oversee implementations and optimizations of marketing automation platforms (e.g., Marketing Cloud, Salesforce) to streamline lead nurturing and agent engagement.

• Manage the integration and utilization of Salesforce Marketing Cloud for tracking marketing efficiencies and targeting.

Stakeholder Engagement and Vendor Partnership

• Collaborate with internal stakeholders-Sales, Product Development, IT, Communications, and other business units-to ensure cohesive digital customer experiences.

• Build and maintain strategic relationships with external agencies, vendors, and technology partners to amplify digital marketing initiatives.

Operational Excellence and Budget Management

• Develop, execute, and manage the digital marketing budget, ensuring efficient resource allocation and continuous performance improvements.

• Maintain oversight of digital marketing projects, proactively identifying and resolving any obstacles while capitalizing on growth opportunities.

Communication and Brand Advocacy

• Act as the voice for digital initiatives within the company by presenting strategic plans, roadmaps, and technical solutions to all levels of leadership.

• Promote a sense of shared responsibility, demonstrating business acumen and accountability in decision-making across the digital marketing function.

• Be the voice for digital initiatives across Sammons Financial Group Companies by presenting business concepts, roadmap/plan, and technical solutions to all levels of leadership, departmental and company meetings, as well as team training programs.

• Drive and reinforce commitment to internal controls processes such as those under Model Audit Rule and Record Information Management.

What We're Looking For

Bachelor's Degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree Preferred

Minimum 10 years' experience with digital marketing strategic responsibility Preferred

Minimum 5 years' management experience leading teams Required

Advanced digital marketing expertise, including digital strategy, content marketing, Customer Relationship Management (CRM), social media, SEO, and data analytics gained from experience in positions of escalating responsibilities Required

Proven experience in presenting business concepts, roadmap/plan, and technical solutions to senior leadership Required

Knowledge of Liferay, Bootstrap, Material UI, InVision, ION Interactive, basic understanding of HTML, Java etc. and other similar programs Preferred

Knowledge of UX and Human Computer Interaction principals and tools a plus Preferred

Ability to work with multiple internal and external stakeholders to deliver tangible results

Creativity and ingenuity

Strong problem solving skills

Must have strong organizational skills and ability to prioritize effectively

Demonstrated ability to work in a timeline driven environment, demonstrated time management skills

Annuity or Life Insurance Background helpful, motivated to expand knowledge

Proficient verbal and written communication skills

Must project a positive, professional image and conduct

Must be able to handle a changing work and business climate

Other Requirements

• Due to the financial nature and level of accountability of this position, a credit and criminal background check is required.

What you can expect when you join Sammons Financial Group

• Sammons Financial Group offers a competitive benefit package that includes: Health, Dental, Vision, Company Paid Retirement, PTO and Holiday Pay.

• Our Employee Stock Ownership Plan (ESOP) is a 100% company-funded retirement plan, so you can save for retirement without contributing a penny of your own paycheck.

• Healthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO, and generous number of paid holidays.

• Our incentive program for defined goals subject to eligibility and performance. Monetary rewards are based on individual and/or overall company performance.

• Colleagues who support one another, model our core values, and drive our healthy, high-performing culture.

Salary Range Information

USD $127,322.00 - USD $212,203.00 /Yr. Range includes data points from multiple labor markets. Specific range is dependent on the labor market where the incumbent will be hired to perform the position. Starting salary is dependent on candidate qualifications and experience. For a narrower salary range specific to your labor market, please inquire.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)