Category Development Analyst

Position Summary

The Category Development Analyst will partner with Marketing, Trade Marketing, and Sales to deliver best-in-class analytics and actionable insights across key retailers, including Walmart, Target, Walgreens, CVS, and Kroger. This role supports category assessments, shopper insights, and data-driven recommendations to optimize distribution, assortment, and promotional strategies using syndicated data tools.

Key Responsibilities

Supports development of Brand channel strategies, inclusive of portfolio roadmaps, pricing structure and promotional resonance

Supports development of customer-facing presentations, line reviews, and assortment recommendations

Conduct market analysi,s including understanding key category trends, customer and market dynamics and competitive positioning, to unlock additional areas of growth

Initiate, synthesize, and translate Syndicated Data insights into revenue growth opportunities within Omni-Channel retailers

Whitespace identification of emerging consumer segments that are engaging with our products and digital vehicle resonance

Deliver monthly reporting and analysis (Read & React) of business performance with an emphasis on actionable insights that can impact short/long-term strategy

Partner with Sales Brokers, and Marketing Agencies to enhance promo and marketing program evaluations

Required Education, Skills and Experience

Bachelor’s Degree (BA or BS), or related field

2-4 years of experience in Category Analytics within Consumer Products (CPG/FMGC) industry is required

Experience with Syndication Data Tools Circana (IRI), Nielsen, Numerator, and Retailer Data portals (e.g. Walmart Luminate, Kroger 84.51, CVS Extra Care)

Proficient in Microsoft Office Excel and PowerPoint

Desirable Education, Skills and Experience

Action-oriented individual who is a self-starter with an “ownership” mindset

Highly organized with strong attention to detail, adaptable and able to succeed in a dynamic fast-paced environment

Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization

Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast-paced, entrepreneurial environment

Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders