Account Manager

Position Title: Account Manager

Compensation: $60,000 - $70,000

FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level

Reports To: Client Services Director

Position Description:

This is a hybrid position located in Lansing, MI.

The account manager will work closely with team members across different service areas of the agency — including strategy, media, content, social, public relations and creative — to develop marketing programs that accomplish client goals. This involves acting as the overall team lead and day-to-day contact for multiple clients as assigned, including their campaigns, programs and projects.

Essential Responsibilities & Duties:

Ensure that client relationships are nurtured and cultivated, and that client needs are met

Identify and manage agency resources to meet client needs, marketing goals and objectives

Provide ideas and solutions that enhance the client’s business, the client relationship or the work

Develop creative briefs with guidance from strategy and senior leadership

Develop, manage and track client work from launch through execution and deployment

Provide leadership and guidance to various team members across agency departments

Drive the development of marketing and communications plans

Prepare agendas, conference reports, correspondence and other materials related to account service, including preparing for client meetings and presentations

Represent the agency at industry and community functions

Essential Skills Necessary:

Excellent organizational, communication and interpersonal skills with an aptitude for attention to detail

Strong analytical skills and data-driven thinking

Decisive and effective problem-solver

Public speaking and presentation experience

Ability to work successfully with diverse teammates and people with different work styles

Ability to prioritize tasks in an environment where guidelines and deadlines often change

Ability to work under pressure and meet deadlines

Education & Professional Experience:

Proven work experience as an account manager or similar role (seven-plus years of relevant experience preferred)

Demonstrable experience leading teams in building effective marketing campaigns

Motivated to further develop strategic thinking skills

Interest or relevant experience with multicultural marketing

Up to date with the latest trends and best practices in marketing

Experience with budget planning and KPIs, monthly client billing

Benefits:

Hybrid work schedule

Up to 144 hours of PTO during the first year

9 paid holidays

Professional development fund ($1,000/year)

401(k) matching

Medical and vision insurance (100% coverage for employees, with options for dependent coverage)

Company-funded employee dental insurance

Generous profit sharing

Flexible spending accounts (FSA)

About Güd Marketing

Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.

Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit

Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.

Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.