Vice President - Insights

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

Are you a strategic insights leader ready to shape the future of one of the world’s most iconic nonprofit brands?

ALSAC is seeking a Vice President – Insights to lead a high-impact team in delivering transformative research and insights strategies that fuel our mission and elevate St. Jude to global prominence. Reporting to the Chief Audience & Insights Officer and working closely with the Chief Marketing & Brand Officer, this executive role is central to driving an insights-led culture across the organization.

You will lead a multidisciplinary team across brand research, donor experience, and strategic insights—translating complex data into actionable strategies that deepen engagement, enhance donor journeys, and drive measurable impact.

Key Responsibilities

Executive Leadership: Lead and align the work of multiple directors across brand/market research, donor experience, and insights to ensure strategic execution and organizational alignment.

Insights Strategy & Innovation: Champion the use of advanced analytics, qualitative and quantitative research, and proprietary tools (e.g., brand scorecards, community panels) to uncover deep audience insights and inform go-to-market strategies.

Donor Experience Research: Oversee the development of donor journey maps and experience insights that inform supporter-centric strategies and optimize engagement across all touchpoints.

Team Development & Culture: Inspire, coach, and grow a high-performing team. Foster a culture of learning, innovation, and accountability. Ensure team members have clear development roadmaps and succession plans.

Cross-Functional Collaboration: Partner with senior leaders across Marketing, Development, and Operations to ensure insights are embedded into strategic planning and decision-making.

Agency & Budget Oversight: Lead the selection and management of research vendors and agency partners. Oversee budgeting and ensure efficient use of resources.

Executive Representation: Serve as a key member of the Strategic Marketing leadership team and represent the Chief Audience & Insights Officer as needed.

Job Requirements:

Experience: 12+ years in market research, insights, or strategy roles, including 5+ years managing teams. Experience in financial services, management consulting, or business transformation is highly desirable.

Education: Bachelor’s degree in Marketing, Psychology, Business, or related field required; Master’s degree preferred.

Expertise:

Deep knowledge of qualitative and quantitative research methodologies

Proficiency in survey design, MaxDiff studies, creative testing, and brand health tracking

Familiarity with third-party research tools and vendors (e.g., Morning Consult, Ipsos, Harris)

Strong understanding of Martech platforms and data science applications

Leadership: Proven ability to lead through influence in a matrixed organization. Skilled in coaching, performance management, and team engagement.

Strategic Thinking: Highly analytical, innovative, and comfortable navigating ambiguity. Able to translate complex insights into clear, actionable strategies.

Communication: Exceptional verbal and written communication skills, with experience presenting to senior executives and simplifying complex data.

Location:

This position will be based at our National Executive Office (NEO) in Memphis, TN

The position will require you to be in office 5 days a week.

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Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)

401K Retirement Plan with 7% Employer Contribution

Exceptional Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.

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