Content Creator & Social Media Coordinator

Job Posting:JR101114 Content Creator & Social Media Coordinator (Open)

Department:Public Relations-Integrated Marketing Ofc, PM

Position Type:Regular

Open Date:06-09-2025

Close Date:

$55,000 - $65,000

Job Description:

Job Summary

The Content Creator & Social Media Coordinator is responsible for creating compelling written and visual marketing content to tell Salisbury University’s story on social media and other digital platforms. This position produces professional social media content aligned with SU’s brand in support of strategic marketing and enrollment goals. Working with the Director of Enrollment Marketing, this position will create, edit and publish social media content, and manage SU’s presence, across existing and new platforms, including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Flickr, Threads, Bluesky, etc. This position also generates content and manages Admissions’ @FlocktoSU accounts, and supports content generation for other channels like email marketing, paid advertising, webpages, publications, etc. This position captures video footage and still photos to support storytelling and works collaboratively with the Marketing Video Producer and University Videographer/Photographer on visual assets. As part of the Enrollment Management team, this position works collaboratively with Admissions, the Graduate School, University Communications, and representatives of SU’s academic schools and colleges, etc. to support SU’s efforts to build brand awareness and reach the key audiences of prospective students and families, as well as current students and the SU community. This position should be passionate about social media, telling SU stories, and driving SU’s brand forward.

Authority and Accountability

This person reports to the Director of Enrollment Marketing.

Required/Minimum Qualifications

Bachelor’s degree and 5-7 years of related experience. Demonstrated ability to create and manage professional, compelling social media content. Experience with video production and photography, and related equipment. Experience with Mac operating system, Adobe Creative Suite, video/photo editing software, digital asset management systems, and social media content management tools.

Must be detail oriented and have excellent interpersonal, customer service, organization and planning, prioritization, problem solving, follow through, time management, and oral and written communication skills. Also, must be flexible and possess the ability to successfully handle multiple tasks/projects simultaneously and work well under pressure, work independently and in a team-oriented environment. Proficiency with Microsoft Office Suite is required.

Must have creative, professional and adaptable writing skills, and be a thoughtful and efficient communicator. Should be able to confront challenges confidently with a calm, positive mindset and be able to find solutions. Content capturing may involve some night and weekend work.

Preferred Qualifications

Professional experience in an educational environment, marketing or communication is preferred.

Additional Job Information:

The position is a full-time, exempt state role with comprehensive benefits.

Priority will be given to applicants who apply by June 18, 2025.However, the position will remain open until filled.

Please note, only applications submitted through Salisbury University’s Online Employment Application System will be considered. Any supporting documents must be uploaded with the online application, as documents sent via email will not be accepted. Additionally, three professional references will be required during the final stages of the hiring process. Candidates will be notified prior to their references being contacted.

Diversity and inclusion are core values of Salisbury University. We strive to create a truly diverse and inclusive environment where the richness of ideas, backgrounds, and perspectives of our community is harnessed to create value for our institution, today and in the future. To this end, the University recruits exceptional and diverse faculty, staff, and students from across Maryland, the United States, and around the world, supporting all members of the University community as they work together to achieve institutional goals and vision. To learn more about the University’s commitment to fostering a diverse and inclusive campus, please visit

JR101114