Supervisor, Programmatic

CMI Media Group is looking to bring on some bright new stars to help shape the future of healthcare media buying. We help brands reach patients, caregivers and healthcare professionals with the right message to assist them along their journey at the right time. Are you data driven? Do you like automation and emerging media? Come join our team!

As the Supervisor, Programmatic Media Buying, you will be the day to day account lead on assigned Programmatic Media Buying accounts. You will work closely with your assigned team of Analysts as well as SEM, Media, Ad Ops, Social, Analytics, and other account teams to ensure campaigns are fully integrated and client goals are met and exceeded.

RESPONSIBILITIES:

Oversee the development of Programmatic strategies and analysis for assigned clients

Work closely with the team to ensure campaigns are meeting or exceeding delivery and performance goals

In partnership with team lead, spearhead innovative Display, Video, Connected TV, and Audio media proposals which achieve client objectives and drive campaign performance

Lead client strategy and reporting calls

Build, maintain and grow client, Programmatic vendor, and partner agency relationships

Manage workflow of junior team members to ensure client deliverables meet deadlines

Develop a deep understanding of the pharmaceutical market and how Programmatic plays a role in achieving brand goals

Work with department leads to build out, improve, and evolve Programmatic processes, capabilities and deliverables

Analyze data in order to make optimization recommendations to be implemented by junior team members

Work closely with partner agencies to align on strategy and optimizations

Mentor and teach junior team members best practices to Programmatic media buying

Ability to manage campaign pacing and optimization when needed, using DSPs such as Trade Desk, PulsePoint, AdMission (internal tool), and others

Analyze performance data and implement optimizations to increase ROI of campaigns

Partner with analytics and media teams to develop KPIs and measurement plans

Stay abreast of new Programmatic platforms, trends and best practices through research and/or industry events and conferences

Actively contribute to thought leadership pieces addressing updates that could impact CMI and our clients

Identify opportunities for Programmatic, Media, Ad Ops, SEM, SEO and Social Media integration and/or collaboration

Drive improvements to CMI’s technology stack and to the operational effectiveness of the entire Programmatic team

Lead development and onboarding for new hires and direct reports.

REQUIREMENTS:

4+ years experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.

Strong digital media background and project management skills

Trade Desk, DV360, or other DSP certification a plus

Video, Connected TV, or Audio experience a plus

Outstanding analytical and problem-solving skills

Strong written, verbal, and presentation skills

Solid knowledge of Programmatic buying platforms such as the Trade Desk, Google DV360, or others

Experience in the healthcare vertical a plus

Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Strong quantitative analysis skills

Strong presentation, coaching / mentoring, and communication skills

Ability to make recommendations of statistically significant data sets

Utilizes industry knowledge and experience

Strong business and leadership skills

Passion for working in a fast-growing healthcare media agency

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.