Head of Social Content

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

Position Overview:

You will be responsible for overseeing the development, implementation, and management of all social + connected platform branding strategies and initiatives for our client(s). You will play a critical role in client(s) communications, driving brand awareness, engagement, and brand affinity through various social + connected platforms. The ideal candidate will have a passion for creating inspiring content, an understanding of social media trends/algorithms, and experience managing a team.

Key Responsibilities:

Lead the creation and production of dynamic and visually stunning social media content, including copy, graphics, and video

Develop and implement innovative and exciting social media and content strategies that captivate audiences and drive engagement for the client

Stay ahead of the curve with social media trends, emerging platforms, and algorithm changes to ensure maximum reach and impact

Collaborate with our creative, account, and strategy teams to develop truly integrated campaigns that cut through the noise and deliver results

Inspire and motivate a team of social media and content creators to produce their best work, providing guidance, feedback, and support every step of the way

Analyze and report on social media metrics to optimize campaigns and deliver exceptional results for clients

Work closely with clients to manage their social media presence and build strong, lasting relationships that drive continued success

Foster partnerships with influencers, thought leaders, and other key players in the social media and content space to expand our reach and drive even greater impact

Develop a comprehensive framework for measuring the success of social media and its impact on the business

What You Will Need:

15+ years of experience in social media and content creation, with a strong portfolio of work that showcases your creative flair and innovative approach

Experience managing and inspiring a team of 15+ people to produce their best work

Exceptional written and verbal communication skills that captivate audiences and inspire action

Deep knowledge of new and emerging social media platforms and their best practices, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, Reddit, and YouTube, Bluesky, Threads, etc.

Experience with new and emerging production platforms to yield platform native content including but limited to CapCut, DaVinci, Adobe, Canva

Strong understanding of Ais current and future potential for development of social ideas and executions

Ability to analyze social media metrics and translate data into actionable insights that drive results

Ability to think strategically and develop comprehensive narratives that align with the client goals

Passion for innovation, creativity, and staying ahead of the curve in social media and content trends and emerging platforms

Strong attention to detail and ability to think outside the box to deliver exceptional results

Who You Are:

Avid and passionate social media user with an interest and curiosity in culture and on top of the latest trends

An extension of the creative team where you can support and sell-in unique ideas to the client

A leader in the agency creative space by partnering with valuable insights to create stand-out creative

Solutions orientated collaborator who can bring new creative solutions to clients,

Creative thought leader and partner who is passionate about the creative process

The base salary for this position at the time of this posting may range from $275,000 to $325,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.