Sr. Manager, Performance & Growth Marketing

Job Description

Overview:

The Sr. Manager of Performance & Growth Marketing will lead the planning, execution, and optimization of full-funnel performance and lifecycle marketing strategies. This role will oversee paid media, email/SMS campaigns, and retargeting initiatives, and will partner cross-functionally to deliver impactful, brand-aligned campaigns. The ideal candidate is equal parts strategist and executor, with a strong background in DTC digital marketing.

Who We are:

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their every day. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”

Key Responsibilities:

Performance & Growth Strategy

Lead performance marketing across paid media platforms, including Meta, Google, TikTok, and emerging channels.

Partner with the SVP of Marketing to develop strategic frameworks for digital growth, including budget planning, channel mix, and forecasting.

Identify and quantify growth opportunities through analytics, competitive research, and market trends.

Build and maintain test-and-learn plans to optimize customer acquisition and performance outcomes.

Analyze funnel performance, conversion paths, and campaign efficiency to guide data-driven decision-making.

Lifecycle & Retention Marketing

Own the customer lifecycle strategy including segmentation, automation, and retention campaigns across email and SMS channels.

Develop and optimize lifecycle journeys such as welcome series, post-purchase flows, replenishment, and win-back campaigns.

Leverage platforms such as Klaviyo and Postscript to drive personalized, trigger-based messaging.

Monitor key KPIs including repeat rate, churn, LTV, and cohort behaviors to inform strategy.

Cross-Functional Collaboration & Campaign Planning

Work closely with Creative, Merchandising, Planning, and Web Ops teams to align messaging and content across customer touchpoints.

Translate customer insights into actionable creative briefs and campaign strategies.

Drive alignment between product launches, seasonal campaigns, and performance marketing initiatives.

Optimization & Reporting

Analyze performance marketing data and build attribution models that inform media mix and investment strategies.

Create full-funnel reporting dashboards that track performance against business goals.

Provide visual data storytelling and insights that inform business-wide decision-making.

Qualifications:

Required

5 - 7+ years of experience in performance marketing, growth, or CRM roles, ideally within a DTC e-commerce environment.

Hands-on expertise in campaign management across Meta, Google Ads (Search, Shopping), and TikTok.

Proficiency with CRM and marketing automation tools (e.g., Klaviyo, Attentive).

Strong analytical skills and fluency in marketing KPIs, funnel metrics, A/B testing, and reporting tools.

Proven track record of scaling performance and retention strategies in a fast-paced environment.

Experience collaborating with creative and merchandising teams to execute integrated campaigns.

Strong communication skills, with the ability to brief and critique performance-driven creative.

Preferred

Experience working in or with home, luxury, or lifestyle brands.

Familiarity with loyalty or referral programs and customer segmentation frameworks.

Knowledge of reporting tools, including Looker, Google Analytics, and Power BI

Entrepreneurial mindset and understanding of DTC profitability metrics (ROAS, CAC, contribution margin).

Benefits:

Medical, Dental & Vision Benefits

Open PTO

401k with 4% company match up to 6%

Bonuses

Pet Insurance

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.

Full-time