Assistant Manager, Omni Channel Activation

Purpose & Overall Relevance for the Organization:

To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels communication.

Key Responsibilities:

Category Management (Range, Net Sales Forecast-Value/Volume)

Providing market insights, influencing product range and pricing strategies (pre-season & in-season)

Coordination with SEA Category managers on country direction

Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.

Align with local Channel leads and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)

Participate in the planning of account marketing plans related to product launches (including campaign door lists)

Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn

Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target

Guiding Country Range and Distribution

Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction

Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)

Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations

Monitor PLC list to ensure each category’s pricing structure is protected

Supporting End-To-End (E2E) Go-To-Market (GTM) process

Support the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines

Support Customer meetings (i.e pre-lines, sell-in etc) by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs

Support trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues

Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner

Manage in-country sample management process

In-Depth Understanding of Consumers and Competitors

Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market

Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth

Team & Self Development

- Constant evaluation to develop individual and team performance

- Consistently look for challenges and opportunities to improve business

- Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management

Key relationship :

Internal: Local Marketing team, Area Category Management; Area Brand Communications, Area Marketing and Operations; Country channel team

External: Account Customers / Vendors

Knowledge, Skills and Abilities:

Competencies:

Manage business, processes and projects

Strong business acumen

Result oriented

Manage & Develop People

Influence Others

Analysis and Problem Solving

Planning and Organizing

Manage Relationship and Diversity

Learning and Self Development

Project management skills

Pre-requisite Knowledge / Skills

Professional Background/Experience:

Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary

Industry: Preferably in retail/apparel/fashion

Exposure: Sports, fashion

Education: Degree in Business/Marketing Management

IT:

Outlook: Intermediate

Word: Advanced

Excel: Advanced

Powerpoint: Advanced

Language Skills:

English: Fluent