Multicultural Account Director

Job Description

The Multicultural Account Director plays a critical lead role as the liaison responsible for managing end-to-end client needs including digital media planning, strategy, expectation setting, media analytics, reporting and all communications and team management relating to a designated client. This person is a seasoned performance-based media expert that is integrated in partnership with internal teams and client stakeholders to ensure excellence and client satisfaction. This role is responsible for meeting all pre-established client KPl's and overall goals to ensure account retention and future revenue opportunity.

Key Areas of Responsibility:

• Serves as vocal experts who bring insights and perspective unique to the Multicultural markets and manages the individual market and overlapping client needs

• Integrated media planning and execution responsible for managing, coordinating & tracking of projects to ensure flawless execution of all media efforts. End market owner with a full understanding of the client's business and product lines.

• Build and enhance relationships with key client stakeholders to ensure needs are met, positive campaign progression and Refuel is proactively addressing potential account concerns

• Establish credibility with clients and develop custom solutions, events and sponsorships to achieve KPls by being responsible for all aspects from strategy, recommendation, execution, analytics and reporting

• Select effective channels and media types (paid, owned & earned) to deploy, keeping in mind all client parameters including budgets & billable totals. Coordinate with all specialty teams to gather the necessary items to complete each task.

• Works with the client and agency day-to-day teams to identify specific audience opportunities

• Assists with creative consultation, plan recommendations, proposals evaluations and supporting the overall team in delivering custom audience solutions

• Partner with client account team including Account Director and Account Manager to provide excellence in client services, communication and execution.

• Ensure high levels of Customer satisfaction demonstrated by KPI success, client budget growth, and retention/renewal

• Primary point of contact for the client; liaison to Refuel; represent the client interests

• Responsible for ongoing expectation setting and management, ex: budget, timeline, scope for all thing Digital Media

• Leverage knowledge of digital media capabilities to provide end-to-end strategy, planning solutions to meet client goals

• Traffics Projects internally which includes building placements to ensuring proper approvals are obtained

• Continually work with Analytics, Planning and Buying teams for campaign execution improvements/ optimizations

• Bi-Weekly communication of media performance analysis and optimization impact toward goal attainment

• Development and presentation of overall media performance on scheduled Annual, Quarterly, Monthly and adhoc Business Review meetings with key client stakeholders and other client partners

• Possesses minute-by-minute knowledge of all work in progress

• Traffics projects internally ensuring proper approvals are obtained

• Coordinates or directs third party digital vendor services in collaboration with Planning and AdOps teams

• Responsible for Change Requests to notify team of scope changes

Qualifications:

• At least 5 plus years of progressive Digital Media experience managing client relationships in an agency environment, preferably multicultural clients and campaigns.

• BS or BA required, Master's degree a plus

• Demonstrated success working with cross-functional teams building strong relationships internally and externally

• Demonstrated ability to prepare and deliver well-organized, clear and concise written and verbal analytical communications/ presentations

• Proven track record of client success, stakeholder management and ability to drive incremental revenue managing

accounts of all revenue sizes

• Business related computer skills including Microsoft Office Suite and CRM/salesforce.com

Knowledge and Skills:

• Comprehensive knowledge of media and advertising industry

• Uses analytics and 1ns1ghts to develop opportunities and solutions for client

• Excellent organizational, time management and communication and skills

• Strong attention to detail, stellar follow-up and able to generate strategic creative solutions to meet client needs

• Ability to multi-task across multiple projects, accounts and stakeholders

• Ability to build positive working relationships, both internally and externally

• Ability to create demand for spending in targeted consumer segments, specific to the military audience

• Ability to develop custom media solutions tailored to client needs

• Ability to research, and understand the customer's perspective and their competitive options

• Strong public speaking, oral and written communication skills

Other Requirements:

Up to 10% travel required, occasional trips to NYC/NJ office and client meetings as required

Seasonality of the business may require additional work hours

The applicant selected for this position may be required to complete a background check. Passing results must

be received prior to start date in new position

Physical Requirements:

• Frequent computer terminal/keyboard use

• Sit, bend, and squat as needed

• Reach above shoulder level

• Ability to lift 30 lbs.Company Description

Influyente is a performance-driven agency dedicated to connecting brands with growth audiences. We are cultural experts and strategic partners committed to creating authentic connections that drive results. Our integrated approach—spanning creative, media, and strategy—delivers impactful campaigns that reach the right person at the right time with the pre-tested, ideal message.

Full-time