Communications Manager

Description

At Palm Beach Zoo & Conservation Society, we are committed to saving wildlife in wild places. Our mission is to create meaningful connections between people and animals-sparking awe, awareness, and action for conservation. Every employee plays a role in this mission, whether supporting local partners here in Florida, contributing to international efforts in Africa and Central America, or diving into coral restoration as part of our Zoo's conservation dive team. Whoever you are, wherever you're from-you are welcome here. We believe anyone can be a wildlife hero.

As our Communications Manager, you'll help bring our mission to life by leading storytelling across email, web, press, and public sentiment channels. You'll turn casual readers and followers into loyal guests and one-time donors into lifelong supporters through compelling, consistent messaging. This is more than a marketing role-it's your chance to shape the voice of a conservation-driven organization beloved in the community. From email and media outreach to reputation management and campaign strategy, you'll ensure our messaging is timely, aligned, and unforgettable.

Key Responsibilities:

Lead Mailchimp email strategy-segmentation, automation, A/B testing, automations and performance dashboards.

Manage website content and campaign coordination across departments.

Cultivate media relationships and pitch press opportunities.

Monitor brand sentiment with Meltwater and manage public reviews.

Create on-brand visual content in Canva and gather audience insights via SurveyMonkey. Requirements

What We're Looking For:

Bachelor's degree in Marketing, Communications, Public Relations, or related field.

3+ years of proven success leading email campaigns in Mailchimp-especially segmentation, automation, and analytics.

Strong copywriting and editing skills, fluent in AP Style and SEO fundamentals.

Familiarity with Meltwater, SurveyMonkey, Canva, and CMS platforms (like SiteWrench).

Prior experience in nonprofit, conservation, or attractions-based organizations preferred.

A creative thinker who is just as comfortable strategizing big picture as they are rolling up their sleeves to write, design, and troubleshoot.

Highly collaborative, organized, and passionate about making a difference.