Marketing Lead

Job Description

Title: Marketing Lead

Detailed Description

Lead the coordination efforts for event planning & logistics, digital support, promotional items, and special projects. Develop and maintain a comprehensive social media strategy. Coordinate flow of information and communication and disseminate it according to overall marketing plan/strategy: content, media, web copy, website updates, internal communication and blog.

Roles and Responsibilities:

• Work with team to create, deliver, edit, and optimize all marketing materials.

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

• Lead the development of companywide social media management standards, policies, and rules of engagement.

• Mentor and provide training to all individuals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our product (including blog posts, whitepapers, case studies, videos, webinars, etc.). Ensure that messages are supportive of and consistent with company marketing strategies.

• Identify ways to integrate social media into company business strategies and marketing campaigns. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

• Collaborate with designers and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

• Lead all aspects of executing marketing events, tradeshows, customer events, and partner sessions. This includes site selection, negotiating contracts, banquet orders, assigning speakers, ordering gifts/giveaways, off-site coordination of logistics, invitation development, emailing invitations, and tracking follow-up activities.

• Work with accounting department to develop budget and accurately track the processing of expenses.

Additional Duties:

• Help to promote uniformity and consistency of brand.

• Enforce brand marketing guidelines across multiple platforms.

• Collaborate with Product team to provide design and direction for collateral, web, and other visual communications media for the company.

• Write and post press releases. Oversee relationship with PR newswire, as needed.

• Manage and update the company website.

• Manage promotional items including budget, selection and inventory.

Skills and Experience:

Two years of marketing/communications and event experience required, preferably with an OEM.

Excellent verbal and written communication skills.

Strong planning, organizational and problem-solving skills, with good time management and attention to detail.

Experience working with cross-functional teams.

Proficiency in Microsoft Office Suite, email automation tools, Adobe Creative Suite, WordPress Experience working with CRM tool.

Demonstrated experience in developing content and managing communications across various social media platforms including Facebook, Twitter, Linked In, and Hootsuite.

Experience developing and managing compelling and informative website content.

Experience in the Marine Industry.

Extreme passion for the Marine & Outdoor Lifestyle!

Minimum Qualifications/Technical and Education Requirements: Bachelor’s degree in relevant field.

Full-time