Marketing Director

Full-time

Description

Luxe Brands is seeking a dynamic and experienced Marketing Director to lead all aspects of our company’s marketing initiatives. Reporting directly to the CEO, this individual will oversee a team of internal and contract-based marketing professionals, with a focus on driving brand awareness, appointment generation, and revenue growth in an omnichannel retail environment.

The ideal candidate is a strategic thinker with a hands-on approach—someone who thrives in a collaborative setting, demonstrates strong leadership, and has both creative and analytical expertise. This is a hybrid role based out of Columbus, OH, with an expectation of regular in-office presence.

Our Core Values are the heart of our brands.

Respectful: Foster respect + a friendly nature towards co-workers and clients.

Service Minded with Attention to Detail: Exude fanatical attention to detail and consistency while striving for excellence in daily tasks.

Trustworthy: Be an open and honest individual to our clients and team members - this helps drive sales + camaraderie.

Hardworking: Will go above and beyond to finish any task and provide extra assistance and effort to co-workers and the company.

Positive and Energetic: Doesn’t let unfortunate circumstances, whether they be personal, or work related, come in the way of attitude at work amongst the team.

Values Communication: Effectively interacts with clients and co-workers through verbal and non-verbal communication to reach a common goal.

Key Traits for Success

Strong interpersonal and leadership skills, with the ability to manage and hold a team accountable.

High attention to detail and strong project management capabilities.

Strong analytical mindset with the ability to translate metrics into strategy.

Excellent verbal and written communication skills.

Creative thinking with a proven track record of innovation.

Effective delegation and time management.

Integrity, professionalism, and the ability to work independently.

Requirements

Job Responsibilities:

Develop and implement comprehensive marketing strategies aligned with business goals.

Lead and manage the marketing team, including internal associates and external contractors/agencies.

Collaborate with executive leadership to craft marketing and brand strategies for new and existing initiatives.

Partner with the CFO to manage the marketing budget, including forecasting and spend analysis.

Continuously optimize marketing processes and identify opportunities for increased efficiency and impact.

Conduct and interpret market research, competitor analysis, and campaign performance metrics to guide decision-making.

Oversee the planning and execution of marketing campaigns, from concept to completion.

Ensure brand consistency across all channels and touchpoints.

Serve as the primary liaison between internal teams and external marketing vendors.

Monitor trends in the marketing and luxury bridal space to keep Luxe Brands at the forefront of innovation.

Required Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

5+ years of experience in a senior marketing leadership role.

Demonstrated success in building and analyzing marketing programs and reporting outcomes.

Proficiency in Microsoft Office and marketing-related software tools.

Strong understanding of modern marketing practices including digital, print, event, and social media.

Experience managing marketing budgets and agency partnerships.

Reliable transportation and flexibility to travel as needed.

Preferred Qualifications

Experience with HTML, content management systems, and creative/design tools.

Existing relationships with media and PR contacts.

Luxe Brands is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.