Marketing Director

Join High Seas as Our Marketing Director!

High Seas was founded to provide accessibility to unique and well-researched cannabis products, with the customer at the heart of our journey. We offer an enriching cannabis experience for those who dare to explore below the surface.

Philosophy

High Seas is always pushing for more knowledge and greater understanding. With curiosity and fascination, we explore cannabis culture and reveal the abundance within. Our purpose is to discover hidden treasures that will enrich people's lives.

Position Overview: Marketing Director

Are you a creative marketing enthusiast? Look no further! High Seas, a leading destination for premium cannabis products and customer experience, seeks a passionate and experienced Marketing Director to join our team. As a Marketing Director, you'll play a vital role in spreading the word about our exceptional products and creating unforgettable experiences for our valued customers.

Key Responsibilities

Developing and executing a comprehensive marketing strategy in alignment with the High Seas brand positioning and growth objectives.

Ability to Execute Marketing Vision and tasks from Ownership

Maintaining High Seas Branding across all Marketing Campaigns

Maintaining oversight of Annual Marketing Plan

Manage Marketing Budget

Maintaining oversight of 1-3 month Content Calendar

Maintaining oversight of 6 to 12 month Event Calendar

Managing Marketing Team to execute tasks effectively

Collaborate with the marketing team to implement innovative marketing campaigns that align with our brand's values and target audience.

Communicate campaign objectives, timelines, and deliverables to the team and provide instructions on their use or promotion

Work closely with various departments, including sales, operations, and compliance, to ensure marketing efforts are cohesive and aligned with company goals. Support cross-functional initiatives and maintain open communication to drive collective success.

Experience developing and managing a high-end Clothing Line

Utilize compelling and informative content from our content creator that educates and engages our customers about the benefits and variety of cannabis products.

Oversee events, conferences, and trade shows by identifying, gathering, and coordinating prerequisites, making contacts, developing programs, and assigning tasks to the marketing team as needed.

Research to analyze market trends, customer behavior, and the competitive environment.

Prepare regular reports and present actionable insights to the marketing team.

Maintain the communication of all Marketing initiatives across our website, in-store, and on our socials.

Educate yourself regularly through workshops, research, and seminars, and share best practices and local marketing ideas and strategies with the rest of the team

Requirements

Familiarity with the cannabis industry is essential to understand its unique challenges, regulations, and target audience. Proven experience in marketing in a regulated industry will be evaluated as an asset.

A bachelor's degree in marketing

Minimum of 5 years of cannabis industry experience

Minimum of 3 years high-end Retail Brand experience

Minimum of 3 years in a Marketing Director role

General experience in marketing or advertising. This includes digital marketing, social media management, content creation, market research, campaign planning, and execution.

Experience managing a marketing team

Excellent written and verbal communication skills

Familiarity with analytics and reporting tools to measure campaign performance

Creative thinking, problem-solving abilities, and a passion for marketing trends and best practices

Strong organizational and project management skills are necessary to plan, execute, and monitor marketing campaigns efficiently

Note: As a responsible organization, High Seas complies with all local laws and regulations related to cannabis consumption and employment. Applicants must be of legal age over 21 years old to work in the cannabis industry within the dispensaries' jurisdiction.