Marketing Analytics Specialist (f/m/d) - Temporary Months

At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together.

Brand & Communications leads, promotes, and shapes the Julius Baer brand in an integrated manner to support our business as the centre of competence in this field. Our teams ensure a consistent implementation and delivery of Julius Baer’s brand as a reflection of our purpose across all channels and disciplines towards our stakeholders.

YOUR CHALLENGE

Within the Digital Channels & Analytics team, we are looking for a skilled Marketing Analytics Specialist with proven experience in a data-driven marketing environment. In your role, you will support the Head of Digital Channels & Analytics in delivering.

You will

provide stakeholders with regular campaign updates throughout the duration of a campaign

provide proactive campaign optimisations based on delivery and performance

work in collaboration with subject matter experts (responsible for advertising, website, social organic and sponsoring) to understand stakeholder needs, define KPIs and determine reporting requirements

perform and enable cross-functional marketing data analyses (e.g. engagement, conversion, campaign mix, lead funnel) and generate insights

ensure timely, consistent, and accurate reporting to senior management and campaign owners, aligned with the B&C Measurement Framework

create performance reports with a storytelling focus, tailored to stakeholders from operational to executive levels

support ad-hoc data analysis

solid understanding of Adobe Analytics, Google Cloud Platform (BigQuery), and Tableau reporting infrastructure in collaboration with internal and external experts to serve as the first-level technical support for analytics tools and dashboards (Tableau, Adobe) within Brand & Communications

YOUR PROFILE

Bachelor’s or Master’s degree in economics, marketing analytics, statistics, business intelligence, or a related field

Minimum of 5 years’ experience in a marketing or brand analytics role

Deep understanding of digital and data-driven marketing

Familiar with campaign tracking methodologies and performance measurement frameworks across digital marketing channels

Demonstrated ability to translate data into actionable insights for stakeholders across different seniority levels

Strong expertise in Tableau and data visualization principles

Solid understanding of data modeling (SQL), data infrastructure, and technical setups, including ETL processes/pipelines, data storage, and metadata handling

Proficient in Google Cloud Platform or similar cloud-based analytics environments, with a focus on scalable data processing and integration

Experienced with Adobe Analytics or equivalent web and cloud analytics platforms

Experienced with scrum methodology to manage priorities and deliverables in Jira

Excellent command of German and English (spoken and written)

Mindset & Skills

Structured and interdisciplinary way of thinking and working, combining business logic, data literacy, and strategic context

Strong leadership and communication skills to coordinate stakeholders, align priorities, and promote analytics-driven collaboration

Hands-on mentality: solution-oriented, proactive, and ready to dive into details

High attention to detail and the ability to work independently and with accountability

Strong stakeholder management skills: confident in managing expectations, driving alignment, and ensuring adoption

Service-oriented mindset with a focus on enablement and long-term value creation

Comfortable navigating and influencing within complex, cross-functional environments

Strong business acumen and a practical understanding of marketing funnels, brand measurement, and campaign KPIs

This position in the Digital Channels & Analytics team is a temporary contract to cover for the Head of Analytics during her maternity leave.

We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site.

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