Specialist - Marketing

Full-time

Description

Position Overview

Marketing Specialist oversees and executes the Louisiana SPCA’s marketing strategies to advance specific fundraising, programs/services and initiatives. The Marketing Specialist is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms.

The Marketing Specialist’s success leads to:

Key Roles

Website management

Email marketing

Online fundraising

Graphic design and creative support

Organizational Alignment

At the Louisiana SPCA, we make a difference in the lives of people and pets because we believe everyone deserves a humane community. We protect, promote and advocate for the wellbeing of companion animals in Louisiana. Our team members are compassionate towards people and pets, adaptable, creative problem solvers, inclusive and humbly confident.

Position Summary

The Marketing Specialist supports the organization’s digital communications and fundraising strategy with a primary focus on website management, email marketing, online fundraising, and graphic design. This creative and tech-savvy team member ensures our digital presence is on-brand, compelling, and effective in connecting people to our mission.

Key Responsibilities

Website Management

Maintain and update website content

Ensure website is current, user-friendly, and aligned with branding guidelines

Collaborate with vendors or IT support for technical updates or improvements

Monitor website performance (traffic, clicks, conversions) and suggest improvements

Email Marketing

Design and send email campaigns using platforms like Mailchimp

Segment audiences for targeted messaging (donors, adopters, clinic clients, volunteers, etc.)

Track performance metrics (open rates, click-throughs, conversions) and optimize content accordingly

Online Fundraising

Build and update landing pages, donation forms, and online campaigns

Support annual giving, monthly donor programs, and urgent/emergency appeals

Collaborate with the Development team to align fundraising messaging and goals

Graphic Design & Creative Support

Design digital and print materials, including flyers, social media graphics, e-newsletters, and ads

Ensure all creative work aligns with brand standards and tone

Assist with visual content creation for campaigns, storytelling, and donor communications

Keep digital asset library organized and accessible for team use

Ensures branding is aligned throughout all digital content and provides updates when necessary

Designs visual communication components for newsletters, donor touchpoints, marketing campaigns, graphics, blogs, and other internal and external communication pieces.

Creates brand-specific compelling content, including language and visuals, that resonates with diverse audiences on social platforms to build relationships and improve engagement.

Requirements

Requirements

Physical Requirements:

Must be able to lift at least 50 pounds; push and pull heavy objects; bend, twist, reach; perform strenuous physical activities including frequent walking and running, standing, bending, and stooping.

Should not be allergic to animals or nuts; must be able to work around all animals and nut products.

Must be able to work with industrial strength cleaners and disinfectants.

Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)

2–4 years of relevant experience in nonprofit or mission-driven marketing

Working Conditions:

Works in areas with high noise levels

Potentially subject to animal bites and scratches

Pay rate range: $17.00 - $22.50/hour based on experience

Benefits include but not limited to:

Health Insurance, Life Insurance, 401K match

Qualification and assistance for Public Service Loan Forgiveness

PTO and paid holidays

Salary Description

$17.00 - $22.50