Sales Manager - Sales Director Hotel

Job Description

Job Title: Sales Manager

Location: Best Western Plus Wilkes-Barre/Scranton Airport Hotel

Job Overview:

As a professional Sales Manager, you will be responsible for driving revenue and expanding market share through strategic sales initiatives, direct sales, relationship management, and community engagement. This position involves proactively identifying new business opportunities, strengthening existing client relationships, and collaborating with internal departments to ensure guest satisfaction and revenue goals are met or exceeded.

Key Responsibilities:

· Develop and execute sales strategies to drive measurable, incremental revenue in rooms and ancillary services.

· Actively solicit new business through prospecting, cold calls, site tours, networking events, and community outreach.

· Maintain and grow relationships with existing corporate and travel agent accounts to ensure long-term partnerships and future bookings.

· Analyze hotel business strategies and market trends to set, monitor, and update action plans and financial objectives.

· Represent the hotel at trade shows, networking events, and industry functions.

· Conduct sales presentations, site inspections, and client entertainment to showcase the property and close deals.

· Coordinate all aspects of the sales process, including proposals, contracts, correspondence, and internal communication.

· Collaborate with the Revenue Manager to ensure negotiated rates align with financial goals.

· Work closely with the front office and operations team to ensure seamless guest experiences.

· Participate in daily business review meetings, pre-convention meetings, and other departmental meetings.

· Identify skill development needs within the team and recommend training and tools to improve performance.

· Monitor and respond to all business leads within a 24-hour timeline.

· Prepare reports, maintain files, and ensure accurate CRM data entry.

· Actively participate in the local community to strengthen the hotel’s presence and customer base.

Qualifications:

· Bachelor’s degree in business administration, Hospitality, Marketing, or a related field preferred; high school diploma or equivalent required.

· 3+ years of experience in hotel sales, marketing, or a related professional area.

· Proven success in generating new business and meeting or exceeding sales goals.

· Knowledge of hotel operations, sales strategies, and revenue management principles.

· Excellent communication, negotiation, and interpersonal skills.

· Proficiency in Microsoft Office Suite; experience with hotel CRM or sales platforms preferred.

· Professional appearance with a warm, confident, and hospitable demeanor.

· Must be a self-starter with strong organizational and time management skills.

· Ability to work flexible hours, including evenings, weekends, or holidays when necessary.

Perks & Benefits:

· Health Insurance & Wellness Programs

· Paid Time Off & Holidays

· Travel & Hotel Discounts

· On-the-job Training & Career Development Opportunities

· Supportive, team-oriented work environment

Full-time