Marketing Specialist

Job Description

Description

Position: Marketing Specialist

Location: Columbus, OH

Job Summary: We are seeking a dynamic and innovative Marketing Specialist to join our growing team. As a crucial part of our marketing department, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.

Key Responsibilities

Develop and execute marketing strategies to enhance brand visibility and drive customer engagement.

Conduct market research to identify trends, customer preferences, and competitive analysis.

Create compelling content for various marketing channels including social media, email, and our website.

Collaborate cross-functionally with sales, product development, and customer service teams to align marketing initiatives with business goals.

Manage and optimize digital marketing campaigns including PPC, SEO, and social media advertising.

Analyze data and metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.

Skills, Knowledge and Expertise

Bachelor’s degree in Marketing, Business Administration, or a related field.

Strong understanding of marketing strategies, digital marketing concepts, and online marketing tools.

Experience with analytics tools (e.g., Google Analytics) for measuring marketing performance.

Excellent written and verbal communication skills, with the ability to create persuasive content.

Ability to work collaboratively within a team and manage multiple projects simultaneously.

Benefits

Competitive Salary

Flexible Work Schedule

Paid Time Off (PTO)

Health & Wellness

Professional Development

Employee Discounts

Full-time

Hybrid remote