Marketing Coordinator

Reports to

VP of Communications

Who We Are:

Woda Cooper Companies, Inc. is an employee-owned, vertically integrated affordable housing firm with over 730 employees. The company owns and operates more than 350 properties and 16,000 housing units. Consistently ranked among the top affordable housing developers and owners by Affordable Housing Finance, Woda Cooper operates in 16 states across the Midwest, Mid-Atlantic, and Southeast, with a development portfolio valued at $1.5 billion. Learn more at

Who You Are:

You’re an extroverted and outgoing team player. You want a job with meaning and a career path that will take you places. You are a take-charge person that likes people, puzzles, the internet and problem solving. You want this position to be a step toward a career in marketing or real estate.

What You’ll Do:

The marketing coordinator is a constantly evolving position. This position exists to ensure community occupancy remains high and to manage projects as assigned by the VP of Communications. These projects range from advertising, to organizational, to promotional; from administrative assignments in the office, to creating marketing plans for a struggling property, to assisting with companywide initiatives.

You’ll run online ads, manage campaigns, work with struggling properties as a marketing subject matter expert, and build workflows that help meet our goals.

Additionally, this customer service position focuses on solving the problems of internal customers—our team—and external customers—our residents. This includes responding professionally to the phone, email, online reviews, and internet service messages of prospective and current residents.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Respond to resident communications as assigned.

Respond to resident phone calls.

Respond to, de-escalate, and resolve customer complaints.

Act as leasing agent for assigned properties.

Respond to email correspondence.

Manage mass email campaigns.

Create marketing collateral utilizing digital work suites (such as Adobe Creative Cloud and MS Office).

Captain projects as assigned.

Assist in management of company and property search engine optimization.

Update various housing and marketing websites.

Take photos and video as directed.

Complete assigned training to increase skillset.

Travel to properties as assigned.

Assist with PR & company events.

Edit photos, graphics, and video.

Competencies

Communication / Customer Service.

Marketing / Advertising.

Logistics.

Computers / Data Input

Supervisory Responsibility

This position currently has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.Occasionally, this job requires travel to remote properties, providing assistance at grand openings, and other events that require physical exertion. Nights or weekends may be required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position will occasionally require lifting of 40lbs, traveling to indoor or outdoor event locations, and engaging with potential customers for a period of 3-4 uninterrupted hours.

Position Type/Expected Hours of Work

This is a full-time position. Hours per week 40.

Travel

Occasional travel, alone or in small groups.

Required Education and Experience

Experience with Microsoft Office (Word, Excel and PowerPoint).

Customer service experience.

Familiarity and deep understanding of social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc).

Familiarity with online search and optimization (Google, Bing, etc).

Preferred Education and Experience

Experience with Adobe Creative Cloud (Photoshop, Premiere, InDesign, etc).

Experience in real estate or marketing.

4-year degree in marketing, PR, communications, or business.

Experience in SEO.

Experience working at or managing events.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.