Digital Operations & Content Specialist

The Digital Operations & Content Specialist position at Express is responsible for ensuring operational excellence, with a primary focus on flawless implementation and management of product pricing and promotional updates, and the creation and management of web, email and app content: balancing clean execution of plans with the ability to react nimbly. This position requires partnership with Pricing, IT, Site Operations, Authoring, Merchandising, Creative, Development, Email, CRM teams to bring Express’ content/experience and promotional updates to fruition. Individuals in this role must be able to work after standard business hours (Site flips, eCommerce routing process, and on call issue resolution) Participation in process and tool improvements to maximize eCommerce operation’s efficiencies is essential to this role. Involvement in the weekly Operations on call structure is a key requirement of this position.

KEY RESPONSIBILITIES

· Create and maintain all digital pricing and promotional activity including men and women’s product, EFO, DM, coupon and 3rd party programs, EXP Locator, and APP exclusive offers.

· Create and maintain all digital product messaging activity including clearance and final sale.

· Setup special sale site category requests, as required.

· Own setup of all promotional exclusions, including 3rd party brands, associate discount, category exclusions, etc..

· Continuously maintain digital product management platforms to ensure promotions are organized and easy to understand.

· Coordinate with cross-functional teams to schedule and execute site launches, ensuring proper timing, cache clearance, validation, and notifications.

· Regularly review digital platforms to verify functionality and ensure accurate display of pricing and promotions.

· Test new promotional technology in lower environments.

· Quickly troubleshoot and resolve issues to minimize impact on customer experience.

· Manage and validate off-hour site flip activities.

· Responsible for monitoring, coordinating and maintenance of all launches for emails.

· Build emails in Bluecore: Match email design by building, editing, and sending email proofs.

· Publish emails and work with email team on end-to-end testing, ensuring all links and legal disclaimers are consistent and accurate.

· Set up email test and seed lists with email/CRM teams in Adobe Campaign.

· Responsible for building email banner logic, while giving visibility to cross functional teams for placement.