Marketing Director

We’re partnering with a well-established and rapidly growing company in the construction, service, and maintenance industry to identify a hands-on Marketing Director who understands the market, the customers, and what it takes to stand out in a competitive, locally-driven space.

This is a full-time, onsite role based in West Palm Beach, FL. Candidates must be local and able to commute daily. Out-of-state applicants and agencies will not be considered.

About the Role

We’re looking for a strategic and tactical Marketing Director who will lead both digital and traditional marketing efforts across multiple brands and locations. This is a key position for a company focused on growth through expansion and acquisition. You’ll have a direct line to leadership and a real opportunity to make an impact from day one.

This is not your typical corporate marketing gig — we need someone who understands field service businesses and has experience marketing to residential and commercial customers. If you’ve marketed for HVAC, plumbing, electrical, or general contracting businesses — or used platforms like ServiceTitan — you’ll fit right in.

What You’ll Do

Own and execute the company’s marketing strategy, including campaign development, brand positioning, and local market visibility

Develop and manage SEO-driven website content and improve organic rankings

Manage digital campaigns across paid search, social, and display with a focus on ROI

Oversee social media presence and reputation management on platforms like Facebook, Instagram, and LinkedIn

Lead creative initiatives for direct mail, sponsorships, radio, and billboard advertising

Track performance across platforms using tools like Google Analytics, Tag Manager, and marketing automation tools

Collaborate with internal teams and vendors to ensure consistent branding and messaging across all touchpoints

Evaluate opportunities to expand customer segments with tiered “Good, Better, Best” marketing strategies

What We’re Looking For

3+ years of experience in marketing or advertising, preferably in HVAC, plumbing, construction, or other skilled trades/service businesses

Experience using ServiceTitan or similar tools for customer engagement campaigns (e.g., SMS, upsells)

Track record of generating leads through digital advertising and direct mail campaigns

Solid understanding of SEO/SEM best practices and content creation

Proficiency in analytics tools (Google Analytics, GTM) and strong reporting skills

Comfortable working independently and leading agency/vendor partnerships

Bachelor’s degree preferred

Willingness to travel up to 20% as needed

If you thrive in a fast-paced, entrepreneurial environment and are passionate about building local brands that customers trust, this is the opportunity for you.