Marketing Communications Manager

Title: Marketing + Communications Manager

Department: Grand Rapids Ballet

Reports to: Mary Jennings, Executive Director

Salary: $52,000-$60,000

Position Classification: Exempt

Location: In-person: 341 Ellsworth Ave SW, Grand Rapids, MI 49503

Grand Rapids Ballet, Michigan’s premiere ballet company, is seeking a collaborative, driven, and detail-obsessed Manager of Marketing & Communications to lead the organization’s sales, branding, and audience engagement strategy. This role blends creativity with logistics — perfect for someone who thrives in both strategic planning and hands-on execution. The ideal candidate is a master communicator, adept at managing multiple projects, meeting deadlines, and building strong relationships with internal teams and external partners.

Responsibilities

Project & Production Management

Own the full lifecycle of marketing deliverables, including performance programs, print materials, signage, and advertising assets.

Ensure timely delivery by managing schedules, deadlines, and approvals — especially around strict print and production timelines.

Serve as the primary liaison with external marketing and design vendors; oversee project scopes, timelines, and deliverables.

Digital Communications & Content Creation

Develop, write, and manage all digital communications, including email marketing, newsletters, and website updates.

Create and curate engaging visual and written content for social media channels.

Produce or coordinate digital assets, including promotional graphics, video content, and photography.

Marketing Strategy & Campaign Development

Manage the planning, execution, and analysis of multi-channel marketing campaigns for performances, education programs, and special events.

Drive patron engagement and ticket sales through compelling messaging, consistent branding, and audience segmentation.

Media Relations & Brand Communications

Write and distribute press releases, media alerts, and promotional copy.

Cultivate and maintain strong relationships with media contacts; serve as primary press liaison.

Ensure consistent voice, style, and tone across all public-facing materials.

Collaboration & Internal Communications

Provide direction and management of projects for marketing contributors; the GRB School Administrator and the GRB Executive Administrator

Work closely with artistic, development, education, and production staff to align messaging and support cross-departmental initiatives.

Attend rehearsals, events, and performances to gather content and strengthen organizational storytelling.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Minimum 3–5 years of professional experience in a marketing or communications role, preferably within the arts, nonprofit, or cultural sector.

Demonstrated experience managing complex projects with multiple stakeholders and tight deadlines.

Strong copywriting, editing, and proofreading skills.

High proficiency in Adobe Creative Suite (especially InDesign and Photoshop) Canva, email marketing platforms (Klaviyo or similar), and social media scheduling tools.

Experience with website CMS platforms (WordPress) and basic analytics tools (Google Analytics, Meta Business Suite).

Collaborative, solutions-oriented mindset with outstanding attention to detail and follow-through.

Email a resume, including a brief statement outlining why you are interested in this position, to .