Marketing & Communications Intern

Job Description

SwimRVA is looking for an energetic and enthusiastic individual to join our team as a Marketing & Communications Intern. This unique role will help build the voice of Richmond's non-profit community hub for aquatics in the region. The Marketing & Communications Intern will help create stewardship and brand awareness from the ground up to help connect Richmond with aquatic access and opportunity. They will work alongside the communications team to implement and coordinate all our communications activities and campaigns.

The Marketing & Communications Intern will gain practical experience in various communication and marketing related tasks including social media management, press release and public relations, analyzing campaign strategies, and track performance metrics. This position will also gain knowledge in graphic design, photography, and videography.

Duties and Responsibilities:

Design posts to sustain readers' curiosity and create buzz around new and existing services

Stay up to date with changes in all social platforms ensuring maximum effectiveness

Coordinate online conversation with customers and respond to queries

Suggest new ways to attract new customers including promotions and online competitions

Facilitate an optimal posting schedule, considering web traffic and customer engagement metrics

Assist in planning and implementing editorial calendar

Develop and coordinate compelling content through social media and blogs

Develop weekly newsletters for all programs and general organizational developments

Gather graphics and video to assist in developing clear and goal-driven content

Assess and report on the effectiveness of social media and content strategies

Assist in strategies for expos and fairs to acquire new leads

Coordinate real-time content and feedback for events hosted by SwimRVA

All other duties assigned by department heads and management team

Educational and Experience Requirements:

Intern should be studying communications, marketing, or a related field

Computer skills including Microsoft Office software

Familiar with Adobe suite or similar phot and video editing software

Desire to grasp future trends in digital technologies and act proactively

Possess excellent verbal and written communication skills

Detail oriented and ability to multitask

Learning Outcomes and Benefits:

Develop knowledge in social media campaigns as it relates to non-profits

Gain experience in project management

Create materials that can be included in a professional portfolio, including press releases, campaign success and analysis, graphic design materials, Constant Contact announcements, and newsletters

Expose to community leaders and businesses

Duration and Compensation:

The internship will run for 11 weeks, from May to August. This position will average 20 hours per week with a pay rate of $16-$19 per hour. Start date can very depending on academic calendar year.