Director Of Growth Paid Ads at Nature's Fusions Essential Oils

Job Description

Nature's Fusions Essential Oils in Orem, UT is looking for one director of growth paid ads to join our 57 person strong team. We are located on 57 N 1380 W. Our ideal candidate is self-driven, ambitious, and hard-working.

Responsibilities

Build and execute performance marketing strategy on paid channels including: social display, paid search, email, affiliate, display, chat, SMS, and loyalty programs.

Create and run paid marketing budget; optimize paid budgets based on weekly and monthly pacing

Analyze and iterate campaigns based on traffic, CPA and revenue goals to drive continued growth

Define, monitor and analyze trends in KPIs

Build customer insights through marketing channel data and site analytics to continuously find new ways to speak to a growing audience

Measure and evolve customer attribution to provide a holistic view of channels

Partner with cross-functional teams to drive thoughtful, on-brand creative

Maintain and develop strong partner relationships with marketing platforms and agencies

Run and optimize unit economics of customer acquisition and retention

Collaborate with marketing team on annual performance marketing planning and execution

Hire and develop a team of performance marketing professionals in the areas of acquisition and retention.

Who You Are:

Entrepreneurial and comfortable working in a fast-paced environment with the ability to focus

Strategic; but enjoy rolling up your sleeves and working in the business

Enjoy building and leading programs and teams

A self-starter

Detail-oriented and organized

Highly analytical

An out-of-the box thinker/problem solver

Requirements:

5+ years of relevant experience scaling paid media to drive revenue and customer growth at a D2C eCommerce company

Expertise in mentoring and managing a growth marketing team

Strong analytical and quantitative expertise in marketing platforms, attribution, and site analytics

Nature’s Fusions/Vault Marketing OFFERS:

Innovative, high growth products that customers love

Competitive compensation including equity options

Comprehensive insurance benefits package including medical, dental, vision, and life insurance 401K

Track record of promoting and hiring internally

Startup environment with big opportunities for impact

Learning and Development funds to enhance and learn new skills